62. John Nardone – Flashtalking about Modem Media and [x+1]
Paleo AdTech
DECEMBER 10, 2023
He led [x+1] into Rocket Fuel and MMA before that — and his real #PaleoAdTech cred was acquired during his time at legendary Modem Media in the mid-1990s, when he was involved with the very first paid ad campaign on the internet. O’Connell. x+1] was ready to be part of Google’s first RTB experiments in 2010.
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