Ad Targeting, Cookies and Data Management Platform

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies

Cookies Retargeting GDPR Ad Targeting

Cookieless Advertising for Retail and E-commerce Marketers

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail

Retail Advertising Cookies Marketing

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

What Are the Tradeoffs Between DMPs, MDMs and CDPs?

Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

Data Management Platform

Data Management Platform Cookies Ad Targeting GDPR

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? Everything happens on the fly, so the tool reduces ad production and delivery costs. A DCO tool can be used with display, social, video and audio ads.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies

Cookies Demand Side Platform A/B Testing Audience

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. Build Your Profitable Ad Exchange Business With Us!

Ad Exchange

Ad Exchange Advertising Non-Profit Demand Side Platform

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience

Audience Cookies Header Bidding Demand Side Platform

What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

Single Grain

JULY 25, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP.

Retargeting

Retargeting Banner Data Management Platform Audience

What’s the difference between zero-party, first-party and third-party data?

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its support for third-party cookies. What Is Second-Party Data?

GDPR

GDPR Audience Cookies eCommerce

TEST: What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

Single Grain

SEPTEMBER 5, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP.

Retargeting

Retargeting Banner Data Management Platform Audience

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

First-Party Data: Everything You Should Know in 2024

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. You can see the expenditure of such spending in progression on the graph below.

Cookies

Cookies GDPR Audience Non-Profit

First-Party Data: Practical Monetization Guide for Publishers

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). With new rules in motion, the irreversibility of third-party data cancellation became obvious. What are the alternatives to third-party cookies?

Cookies

Cookies GDPR Non-Profit Audience

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Third-party cookie depreciation.

Advertising

Advertising Marketing Ad Exchange Retail

10 Best Alternatives to Third Party Cookies [2023]

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies

Cookies Header Bidding First-Party Cookies Retargeting

10 Best Alternatives to Third Party Cookies [2022]

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data. First-Party Data.

Cookies

Cookies Header Bidding First-Party Cookies Audience

AdTech Trends

Third-Party Cookies in Google Chrome: A Guide For AdTech

Cookieless Advertising for Retail and E-commerce Marketers

Trending Sources

Why Do Companies Want to Build Their Own RTB Bidder or DSP

What Are the Tradeoffs Between DMPs, MDMs and CDPs?

How to Build a Dynamic Creative Optimization (DCO) Tool

The Evolution of Google’s Privacy Sandbox

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

What’s the difference between zero-party, first-party and third-party data?

TEST: What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Why we care about adtech: The complete guide

First-Party Data: Everything You Should Know in 2024

First-Party Data: Practical Monetization Guide for Publishers

What every marketer needs to know about programmatic advertising

10 Best Alternatives to Third Party Cookies [2023]

10 Best Alternatives to Third Party Cookies [2022]

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