Martech

JULY 17, 2024

Dig deeper: Programmatic’s ad targeting and optimization come to digital out-of-home Dynamic and interactive creatives Today’s billboards feature touch screens, motion sensors and real-time content updates. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do.

Advertising 121

Advertising Marketing Conversion Rate Audience 121

Martech

DECEMBER 7, 2021

Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.

Ad Targeting 111

Ad Targeting Ad network Cookies Audience 111

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

JULY 27, 2022

In what is starting to feel an awful lot like a Groundhog Day-like phenomenon, Google has once again announced it will be delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. But the truth is that, like it or not, the advertising industry will have to wean itself off of third-party cookies.

Cookies 98

Cookies Ad Targeting Advertising Media 98

Ad Monsters

NOVEMBER 14, 2024

Beyond content generation, several publishers are leveraging AI in ad targeting and audience segmentation, but with strict guidelines to avoid compromising reader trust. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

Audience 115

Audience Media Ad Inventory Cookies 115

Ad Monsters

NOVEMBER 14, 2024

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdExchanger

JUNE 1, 2022

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. And what makes first-party data more suited to a privacy-centric ad experience? But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data?

Cookies 120

Cookies Ad Targeting GDPR Advertising 120

AdExchanger

OCTOBER 4, 2023

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP addresses face an uncertain future.

Cookies 116

Cookies Ad Targeting Advertising Marketing 116

TechCrunch Ads

MAY 18, 2022

Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

Ad Targeting 77

Ad Targeting Cookies Audience Media 77

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Additional reporting by Kim Davis. Get MarTech!

Cookies 128

Cookies Ad Targeting MarTech Audience 128

Playwire

DECEMBER 30, 2024

Key Points Contextual advertising represents a valuable form of ad targeting, commanding premium CPMs when done right Understanding how to optimize your content strategy for contextual relevance can significantly impact ad revenue As third-party cookies fade away (whenever that might happen), contextual advertising becomes more interesting publisher (..)

Advertising 52

Advertising Cookies Ad Targeting 52

Exchange Wire

OCTOBER 4, 2023

With the deprecation of third-party cookies drawing nearer, [.] The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

Machine Learning 52

Machine Learning Ad Targeting Cookies Advertising 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome.

Cookies 69

Cookies Ad Tech Ad Targeting Media 69

illumin

SEPTEMBER 19, 2024

Common methods for ad targeting with programmatic advertising Programmatic advertising is based on efficient targeting. Here are some common targeting methods: Audience targeting Ads are shown to audiences based on data and potential user interest. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Oko

SEPTEMBER 3, 2024

This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.

Cookies 52

Cookies Audience GDPR Food 52

VideoWeek

NOVEMBER 12, 2024

The CMA, as part of its oversight of the Privacy Sandbox negotiated with Google, had ensured that it would have the final say before Google removed third-party cookies from Chrome, under its previous plans, and said it would not give the green light until these issues were resolved. But not all issues fall into this category.

Cookies 98

Cookies Ad Tech Ad Targeting Marketing 98

Ad Monsters

FEBRUARY 9, 2024

By scoring identities based on data reliability, the enhanced identity graph attains heightened scale, precision, and effectiveness in ad targeting and the delivery of personalized content. How does this partnership enhance the reliability of data used in ad targeting?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 119

Machine Learning Advertising Cookies Conversion Rate 119

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Martech Series

JULY 29, 2022

All without relying on third-party cookies. Advertising is constantly evolving to improve its audience targeting and addressability and cookie deprecation has made the need more urgent. With the deprecation of third-party cookies, publishers are expecting a revamp of header bidding solutions. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 142

Ad Targeting Audience Cookies MarTech 142

SODP

NOVEMBER 4, 2021

Lotame ( www.lotame.com ), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Respondents were polled in September 2021 after Google revealed another delay to deprecating third-party cookies to 2023.

Cookies 52

Cookies Ad Targeting Marketing Advertising 52

AdvertiseMint

DECEMBER 18, 2024

It facilitates improved ad targeting and measurement by overcoming browser limitations. This setup bypasses traditional client-side constraints like cookie restrictions and ad blockers, thus ensuring that critical event data isn’t lost. Meta is currently offering this as a free 90-day demo.

Conversion 52

Conversion Cookies GDPR Ad Targeting 52

Digiday

OCTOBER 30, 2024

These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.

Media 86

Media Retail Cookies Ad Targeting 86

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies.

Demand Side Platform 89

Demand Side Platform Ad Tech Cookies Ad Targeting 89

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. But what exactly should those efforts look like?

Retail 102

Retail Advertising Cookies Marketing 102

Digiday

OCTOBER 24, 2024

the DSP’s gambit in helping to usher the ad tech ecosystem into becoming a cookie-less ad-targeting system. As part of the tie-up, Spotify will also sign up for The Trade Desk’s Universal ID 2.0, Continue reading this article on digiday.com.

Ad Tech 83

Ad Tech Demand Side Platform Ad Exchange Cookies 83

Digiday

JUNE 12, 2024

In response, publishers are activating their first-party data as a durable, privacy-first and wholly-owned substrate to support ad targeting and personalization. For example, ranking highest among publishers in a recent survey , 47% believe activating their first-party signals is the most promising solution to cookie deprecation.

Cookies 88

Cookies Ad Targeting Audience Media 88

Martech

AUGUST 9, 2021

The deprecation of third-party cookies is obviously tied to the challenge of alternate identifiers and identity resolution. Data and confused: The increasing complexity of ad targeting . “As That’s something I value about Ryan Alford’s story on data confusion (see below). Good luck with it. Editorial Director.

Ad Targeting 114

Ad Targeting Cookies Food Ad network 114

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Ad Monsters

SEPTEMBER 10, 2024

It’s no secret, TTD has been digging into the $500 billion retail media pie , building partnerships with Walmart, Target, and Home Depot to leverage their goldmine of first-party data for ad targeting — while going head-to-head with rivals like Criteo and CitrusAds. For advertisers, that’s the holy grail of targeting.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 72

Audience Cookies Ad Targeting Agency 72

VideoWeek

JUNE 2, 2025

While CTV advertising isn’t impacted by restrictions to third-party cookies or mobile advertising identifiers, we have seen moves by some of the tech giants to restrict access to IP addresses, a commonly used (if imperfect) signal in CTV campaigns. As the guide explains, fragmentation isn’t the only issue.

Manufacturing 52

Manufacturing Cookies Ad Targeting Retail 52

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 111

Machine Learning Marketing Cookies ROI 111