The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer
Ad Monsters
MARCH 23, 2023
Similarly, if a user previously purchased a product from the company, the company can use that information to personalize future marketing messages or promotions to that user. AS: Consent-based marketing requires explicit consent from users before their data can be collected and used for marketing purposes.
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