Single Grain

JULY 11, 2025

Shoppable shorts ads are valuable for many reasons; notably, they make it easier for your viewers to shop for your products after engaging with your content. TikTok Shop and Instagram offer a direct way for users to convert into customers, making it simpler to track how impressions and views impact sales.

Conversion Rate 52

Conversion Rate Conversion Entertainment Impressions 52

MNTN

MARCH 6, 2025

OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Learn more about Netflix advertising.

Advertising 52

Advertising Audience Impressions Retargeting 52

Ad Monsters

NOVEMBER 29, 2024

Additionally, the proliferation of ad-supported tiers by streaming giants like Netflix and Disney+ has further increased the volume of premium ad inventory. This fragmentation dilutes the value of each impression, particularly if advertisers can’t easily target their desired audiences at scale.

CPM 52

CPM Audience Ad Inventory Retargeting 52

MNTN

APRIL 7, 2025

Unlike the spray-and-pray approach of linear TV , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. Data-Driven Insights and Measurement OTT advertising platforms provide built-in analytics that give you full visibility into performance, from impressions to conversionsno guesswork, just real results.

Advertising 52

Advertising Audience Non-Profit Impressions 52

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions. Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # What are the benefits of programmatic DOOH?

Advertising 130

Advertising ROI Impressions Audience 130

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. Definition and Importance Cross-channel programmatic advertising refers to the automated buying and selling of ad space across multiple digital channels, such as social media, search engines, display networks, and more.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

SEPTEMBER 5, 2024

So, you need to factor in the duration of the video ad slot and calculate how much you can earn from it. RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses.

CPM 105

CPM Impressions CPA Affiliates 105

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)?

Ad Exchange 84

Ad Exchange Header Bidding Ad Space Ad Inventory 84

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing 125

Marketing Machine Learning Ad Server Video Ads 125

Ad Monsters

DECEMBER 21, 2023

Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

VideoWeek

JUNE 17, 2024

Google, Meta, TikTok, and others have all been using AI to help brands scale with better ROI as well as making campaign management more effective for advertisers. The other area that AI has had a significant impact on is media.

Agency 64

Agency Media Cookies Impressions 64

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. This helps advertisers budget their ad spending more effectively, as well as helps them decide on placements and ad formats when working with publisher networks. Why Use CPM? How to Calculate CPM? What Is a Good CPM?

CPM 52

CPM CPC Advertising CPA 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. This ad format is mostly preferred for its narrative characteristics.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

MNTN

AUGUST 5, 2024

In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

CPC 52

CPC CPA CPM Impressions 52

MNTN

JULY 30, 2024

Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. TV media buying is the process of purchasing television advertising space to promote products or services. Or is there a better way? What Is TV Media Buying?

Media 52

Media CPM Impressions Ad Space 52

MNTN

JULY 30, 2024

Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. TV media buying is the process of purchasing television advertising space to promote products or services. Or is there a better way? What Is TV Media Buying?

Media 52

Media CPM Impressions Ad Space 52

Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Ensure that your ad buys are delivering a solid ROI and expand your market size by choosing who you want to deliver your ads to.

Media 52

Media Ad Space Demand Side Platform ROI 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

Conversion 52

Conversion Impressions Ad Space ROI 52

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Traditional performance metrics like clicks and impressions are losing their luster, but higher-value metrics like revenue and net profit are difficult to obtain.

Conversion 52

Conversion Impressions Ad Space ROI 52

Smart-Hub

OCTOBER 3, 2023

Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

NOVEMBER 22, 2023

Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. What Is Ad Refresh?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Single Grain

NOVEMBER 14, 2023

Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile. To maximize your chance of achieving a positive ROI on the platform, you need to be thinking mobile-first when designing your creative, writing your copy, and building your landing pages.

Ad network 98

Ad network Conversion CPC CPM 98