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Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. But now it matters.

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Explain This to Meā€¦Best of AdMonsters Decoder 2023

Ad Monsters

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. What is vCPM, and How Does It Relate to Viewability?

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What is RPM (Session, Page and Ad RPM)

Monetize More

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

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The No-BS guide to getting the RPM results you want

Monetize More

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisherā€™s site.

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What is RPM (Session, Page and Ad RPM)

Monetize More

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.