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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

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How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

YieldBird

In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement. Keep reading if you’re eager to take charge of your ads revenue and find practical solutions for revenue fluctuations in programmatic advertising.

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How Publishers make 10X more money with Dynamic floors?

Monetize More

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google. 2- MonetizeMore’s Dynamic Price Floors Used in PubGuru Header Bidding.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. Header Bidding Platform increases programmatic yield.

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Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. So, as a publisher, here you can sell off fixed/guaranteed ad impressions to your preferred advertisers.

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