Monetize More

MARCH 10, 2023

Use Header Bidding: Header bidding is a programmatic advertising technique that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously, resulting in higher bids and increased competition for ad space. How is RPM calculated for different ad formats?

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Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. Also, after delivering ads, be highly transparent to the buyers.

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Monetize More

OCTOBER 25, 2022

In case you need help fixing ad layout problems, IVT audits & reports, Contact us here. 3- Use Header Bidding along with AdSense. Header bidding is a bidding process that allows you to use multiple demand sources for your inventory, which increases the revenue generated from each impression.

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Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

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Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

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Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why Is the vCPM Pricing Model Better than the CPM Model?

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Automatad Inc.

MARCH 20, 2024

It is a pricing model that denotes the money the publishers will get paid for every thousand actual impressions on ads shown. CPM is still the popular pricing model used in digital advertising. You can easily attract them with an ad inventory with a high viewability rate. Why is the vCPM pricing model better than the CPM model?

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Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM.

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InMobi

MAY 23, 2018

Waterfalls describe the linear queues many publishers use to fill ad space. In such a system, one ad network is given the opportunity to bid on all available inventory. Anything they don’t take is offered to another ad network. For example, a network that offered $3 per CPM yesterday may be able to offer $9 today.

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Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. The higher your CPM for video ads, the more revenue flows into your pockets.

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Monetize More

OCTOBER 13, 2022

Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager. The winning bid is then sent to Google. 2- MonetizeMore’s Dynamic Price Floors Used in PubGuru Header Bidding.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. What Is Unified Auction?

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Automatad Inc.

JANUARY 23, 2023

We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding. So, in this article, we’ll uncover everything about header bidding wrapper and see how it helps you run efficient header auctions. What does this mean?

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. It is the most popular and profitable ad placement on most websites.

Header Bidding 52

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Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. It is the most popular and profitable ad placement on most websites.

Header Bidding 52

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Brid.tv

SEPTEMBER 12, 2022

These ads usually perform better, have a higher CPM , and make publishers more money. Another option for selling ad space is CTV programmatic advertising. Another option for selling ad space is CTV programmatic advertising. This process of trading ad space is much more automated.

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Monetize More

MAY 20, 2023

They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. They focus on providing a great experience for users while using a wide range of ad types from different exchanges and other ad networks. Be sure to check out our AdSense course here.

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Clearcode

JULY 24, 2023

Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. There is no other contender with higher CPM rates than Google. These networks do the work for you.

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Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. Finally, the user on the publisher’s website sees the ad from the winning bid.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Automatad Inc.

NOVEMBER 22, 2023

Simply put, the ad refreshes only when the ad space is in view. Let’s explore the concept in detail, and as a bonus tip, I have explained the perfect tool you will need to enjoy the full potential of the ad refresh. What Is Ad Refresh? This can boost the revenue per session and upsurge the overall ad revenue.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Monetize More

MAY 2, 2023

Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. ” Over time, advertisers began to look for more efficient ways of buying ad space.

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Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges. Next up we have programmatic direct.

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

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Monetize More

MAY 31, 2022

It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. It’s a little-known metric, but one that can be incredibly useful for many publishers looking to get the most out of their ad campaigns. What is CPM? Revenue cost per mile, or rCPM.

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