MNTN

APRIL 7, 2025

ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. For marketers who live and breathe data, its a no-brainer. Here are a few other reasons why OTT ads should be in every modern marketing strategy. By 2025, U.S.

Advertising

Martech Series

DECEMBER 28, 2022

Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. That said, native ads are not suitable for all types of products and services.

Native Advertising

Automatad Inc.

FEBRUARY 9, 2023

Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 What Are Banner Ads? Why Are Banner Ads Successful? For the U.S.

Banner

Martech

NOVEMBER 1, 2022

billion, and places the 2022 global games market at $196.8 It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads.

Banner

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Mobile Ad Formats. Header Bidding Support. Marketplace.

Mobile Ads

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Mobile Ads

Monetize More

MAY 30, 2023

Mobile ad networks that cater to publishers are SSPs (supply-side platforms). Publishers sell ad space in their mobile apps or on their websites through a mobile ad network to generate additional revenue. As a publisher, go for a network that brings in ad revenue without showing sensitive ads or inappropriate content.

Ad network

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Post-Roll Ads Post-roll ads appear after the content has finished playing.

Advertising

Lemonads

AUGUST 15, 2021

So what are these famous comparison websites and how can you build one for affiliate marketing? Well, the answer is they make money by selling ad space and or with affiliate marketing, of course! But to better understand the process, let us explain in very few words what affiliate marketing is.

Affiliates

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Banner Ads. Native Ads.

Advertising

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

Ad Exchange

Agility Ads

JANUARY 17, 2022

This is how you can scroll through social media and see a post for a fast-food restaurant, a clothing company, or the newest model of car on the market. Native ads will look exactly like a post from a person you follow, when instead they’re from a company promoting a new product or service. Benefits of Native Advertising.

Native Advertising

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Knowing which features to look for can help you zero in on the best platforms on the market. Marketplace.

Header Bidding

InMobi

DECEMBER 4, 2022

Here are five ways you can grow app revenue during the holidays: 1) Create More Ad Slots If you’ve been apprehensive about adding more ad slots to avoid a bad user experience, or if there is any scope to add more ad slots, this is the time to leverage unutilized free ad space in your apps.

Fill rate

Monetize More

JUNE 20, 2023

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

Ad network

Monetize More

SEPTEMBER 22, 2022

This lets them deliver quality campaigns that target the right markets at the right times. AdMob is especially attractive to game developers because of its versatile and effective ad formats, which are much more flexible than other static banner ads or pre-roll video ads.

Ad network

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. billion in app stores.

Advertising

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. Display ads are quite versatile , so it is no wonder that they’re CTV-compatible, too. Within the CTV environment, they can show up as text-based or visual banners (e.g., The Current State of the CTV Advertising Market.

Advertising

InMobi

FEBRUARY 3, 2016

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. With millions of publisher sites now in the fray, focus has shifted from buying ad space on a specific publisher’s property to buying ad space for the desired audience segment.

Impressions

MNTN

JULY 23, 2024

But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. Based on that data, we can all agree that television ads (particularly local ones) can be a valuable part of your marketing mix.

Advertising

MNTN

JULY 23, 2024

But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. Based on that data, we can all agree that television ads (particularly local ones) can be a valuable part of your marketing mix.

Advertising

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also run call-only ads, and shopping ads. Dynamic Ads.

Ad network

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Testing with different Ad Units.

Advertising

Single Grain

JULY 20, 2021

market size). ads) buying and selling. Book My Free Marketing Consultation . SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Not at all.

Advertising

SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

Ad Exchange

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

Advertising

Single Grain

JUNE 7, 2019

If you want people to download your new app right away and you are willing to spend money for it, then Apple Search Ads is the best option to promote your app in the App Store. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Banner

Clearcode

SEPTEMBER 11, 2023

While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform

Single Grain

JUNE 16, 2023

From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan. Work With Us Display Ads As the name suggests, display ads are visual. Some display ads are more popular among advertisers than others.

Brand Awareness

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. This isn’t just about getting a bigger cut of the pie for your site’s own sake, either; it’s about using Audience Segmentation as part of an overall marketing strategy.

Header Bidding

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM

MNTN

OCTOBER 7, 2024

Just as any savvy marketer, you probably know CTV and OTT ads are the future of TV advertising. With the growing number of cord-cutters and streamers, OTT and CTV advertising has become essential to your marketing goals. Ad Length and Format These can also influence your costs. Learn more about CTV ad specs and formats.

CPM

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) Krux’s go-to-market focused on data sovereignty.

Ad Tech

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. By ads, video performs better than display and native ad formats.

Video Ads