Digital Remedy

JUNE 6, 2022

A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. For example, Creative A might have CPA of $15, and Creative B’s CPA is $20.

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CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

A confluence of factors is driving a boom in the OTT/CTV advertising space. With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. For example, Creative A might have CPA of $15, and Creative B’s CPA is $20.

CPA 52

CPA Conversion Brand Awareness Ad Space 52

SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. What Is Ad Revenue? How Does Ad Revenue Work?

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

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RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers? What does this mean for advertisers?

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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Video Ads Header Bidding Fill rate Click Through Rate 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Advertising Retargeting CPA Audience 98

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. GDN has different metrics for what counts as a viewable ad.

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CPM CPA CPC Real Estate 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. If 100,000 people view the ad, the advertiser will pay $200 for the campaign.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

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Advertising Ad Space Impressions Healthcare 52

Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. So, what is programmatic advertising? In this article, we will give you some important tips on getting started with programmatic advertising and making money from it.

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

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Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Header Bidding Support.

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Ad network Mobile Ads Header Bidding CPM 66

Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. SmartHub's Features Have No Limits!

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Ad Exchange CPC CPM Affiliates 60

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. What is Mobile Programmatic Advertising?

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Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Single Grain

JUNE 7, 2019

Your only job is to display an ad at the top of the page and you’re ready for a conversion! Opting for an Apple advertisement also provides a boost to your organic app placement in the search results. Moreover, the advertiser whose CPT (Cost-Per-Tap) bid is higher than the closest competitor is ranked at the top.

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Banner Audience Conversion Impressions 65

Automatad Inc.

FEBRUARY 20, 2023

Publishers can utilize this all-in-one platform to generate revenue from ads and manage ad delivery while getting access to its reporting features. GAM is for small and mid-range publishers who get less than 90 million impressions per month. Learn more about Google Ad Manager 360. These limits are as follows: 1.

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