Martech Series
FEBRUARY 14, 2023
Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content.
Monetize More
JUNE 28, 2022
What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. per impression.
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Martech Series
JUNE 10, 2022
Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.
Clearcode
APRIL 21, 2023
This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.
Brid.tv
JUNE 26, 2023
In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?
VideoWeek
NOVEMBER 3, 2023
Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.
Digiday
FEBRUARY 14, 2023
The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space.
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