Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. It is also countable.

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Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Yuriy Gorokhov, CTO at Adtelligent.

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. And ad income was also boosted by improved monetisation on YouTube Shorts, YouTube’s TikTok competitor.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.

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Digiday

DECEMBER 13, 2022

This week’s Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising — whenever streaming ad buyers and sellers start to support it. Companies including Beachfront, Index Exchange and Roku are in the process of adding support for pod bidding. Pod-tential. Pod-tential.

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InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. The industry forum aims to proactively engage with consumers, platforms, regulators and media.

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Clearcode

MAY 24, 2023

Recently, Clearcode’s Head of Marketing, Michael Sweeney , talked with Jacek Jagiełło, a system architect in Clearcode’s R&D department, about how companies can build, configure and implement Prebid Server. Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server?

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Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Client-Side Video Header Bidding.

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Monetize More

APRIL 13, 2023

Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Let’s get started! So what are you waiting for?

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VideoWeek

NOVEMBER 3, 2023

In this week’s Week in Review: Paramount+ investment starts paying off, Condé Nast encounters volatile video landscape, and Disney+ upgrades its targeting and measurement capabilities. Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering. The Standard with Ads plan costs £4.99

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. How programmatic advertising works. to reach $14.2 billion in 2020. Simple interface.

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Digiday

MAY 8, 2023

The latest gambit in this trend is PubMatic’s launch of Activate, an offering that promises advertisers a more direct route to market, and (equally) more revenue for publishers through the reduction of players in the supply chain. ’ Well, that’s a pretty significant barrier,” he added.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The key platforms (i.e. A Brief History of Digital Advertising.

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Digiday

JULY 17, 2022

The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. We have experience with the same remedies in other exchange markets.

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. What does this mean?

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Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Table of Contents.

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AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. 56% of advertisers use a self-serve demand side platform.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

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VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. But IPG now says that it too is seeing client caution when it comes to digital ad spending.

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