Ad Server and Data Management Platform

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. Let’s find it out.

Ad Server

Ad Server Ad Exchange Impressions Ad Inventory

Tremor International Group Rebrands as Nexxen

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server

Ad Server Demand Side Platform Data Management Platform Affiliates

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding

Header Bidding Fill rate Ad Server CPM

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. Popular Ad Servers (Publisher Side).

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private. Ad exchanges can also utilize secure multi-party computation to match advertisers and publishers based on their respective criteria, without revealing the private information of either party.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Subscription Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server.

A/B Testing

A/B Testing Ad Server Native Advertising Data Management Platform

Tremor International Enhances Partnership with VIDAA through Strategic Investment

Martech Series

JUNE 21, 2022

The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server

Ad Server Manufacturing Ad Tech MarTech

ADvendio’s Connections for Comprehensive Reporting

Advendio

DECEMBER 7, 2022

Adform is an open full-stack advertising technology provider automating digital advertising technology for publishers as well as advertisers and agencies by offering an ad server, data management platform, supply-side platform (SSP), and demand-side platform (DSP).

Ad Inventory

Ad Inventory Demand Side Platform Ad Server Impressions

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

Header Bidding

Header Bidding Fill rate Ad Server Audience

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies

Cookies Marketing Demand Side Platform Ad Server

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

For instance, an ad server is a technology platform that can host and serve display ads, along with providing reporting and other important campaign analytics. Most often, an agency will run their ads through an ad server in order to have an additional party tracking the reporting numbers.

Advertising

Advertising Ad Server Ad Exchange Retargeting

Programmatic In-App Advertising: What You Need to Know

InMobi

FEBRUARY 23, 2021

It all depends on which ad formats, like mobile video, are supported by a particular app. Second, when a user uses an app, the publisher calls for an ad at some point in the user session. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising

Advertising Demand Side Platform Impressions Pop-Up

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Is Australia Ready for Addressable TV?

SpotX

MAY 6, 2021

The ad tech stack is key to addressable success. This includes data management platforms (DMPs) that allow targeting based on granular audience segments utilising a mix of broadcaster and advertiser first-party data along with third-party data sets.

Demand Side Platform

Demand Side Platform Ad Server Data Management Platform Manufacturing

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability

Viewability Healthcare A/B Testing Food

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. It then retrieves the corresponding ad from the DSP associated with the bid. This is typically hosted on the DSP’s ad server or content delivery network (CDN).

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

AUGUST 29, 2022

It allows publishers to sell ad inventory in multiple ways, including real-time bidding, private auctions, or direct deals. Google ADX ensures that the inventory sold through the exchange has maximum yield potential through the use of ad server hierarchies and similar price-setting features.

Advertising

Advertising Header Bidding Ad network Video Ads

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech

Ad Tech Media Cookies Audience

AdTech Trends

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Trending Sources

Tremor International Group Rebrands as Nexxen

AdTech Ecosystem: Everything You Need to Know

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Best Guide to Display Lumascape [2023]

6 Privacy-Enhancing Technologies for AdTech Companies

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Tremor International Enhances Partnership with VIDAA through Strategic Investment

ADvendio’s Connections for Comprehensive Reporting

How to Build a Dynamic Creative Optimization (DCO) Tool

How Publishers Can Make More Money With AdTech

Marketers seek adaptability amid a fragmented post-cookie landscape

The Crazy Advertising Technology Landscape

Programmatic In-App Advertising: What You Need to Know

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Is Australia Ready for Addressable TV?

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Modern Programmatic Monetization Strategies

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

How To Build a Demand-Side Platform (DSP)

Who Are The Key Players in Programmatic Buying?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Google Open Bidding: Is it better than Header Bidding?

White-Label: Meaning, Real World Examples & Business Opportunities

What Is a Demand Side Platform (DSP)?

10 Best CTV Advertising Platforms for Publishers in 2022

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

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