article thumbnail

What is Digital Ad Operations?

Ad Ops Hero

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

Ad Ops 52
article thumbnail

Outbrain Review 2021: Advertiser or Publisher? Start Here and Now!

Lemonads

Outbrain ad recommendations If you’ve noticed, these sections of ads are specifically dedicated to those users who are interested in a certain page they’re on and, by falling in that specific section or by the searches they’ve made, they could notice interesting ads set by Outbrain’s “Recommended from the Web” or with a “related content”!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

“With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” The New York Times’ audience size was up by 113 percent year-on-year, reaching 7.5 million visitors.

GDPR 52
article thumbnail

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server).

article thumbnail

Tremor International Group Rebrands as Nexxen 

Unruly

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

article thumbnail

Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

VideoWeek

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server 129
article thumbnail

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. million (50.4 percent of the adult population), and The Sun 27.2