Ad Monsters
APRIL 18, 2024
Here are five things publishers should be doing to shore up their finances. 5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties.
Ad Ops Hero
JANUARY 25, 2021
Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.
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Ad Monsters
MAY 2, 2024
So whether that is finance, operations, the number of people you hire to staff a particular office, all of these things add up to make a big difference. This is a challenge that everyone in the ecosystem needs to address — SSPs, DSPs, ad servers, and so on.
More About Advertising
DECEMBER 21, 2021
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.
Monetize More
JUNE 28, 2022
A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering. The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. A CPM pricing model determines revenue.
More About Advertising
JUNE 10, 2019
Sizmek is a DSP with an ad server and optimizer. Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Asking price is about $30m. Alain Levy (left), who runs Ycor, told the Drum: “There was.
More About Advertising
SEPTEMBER 14, 2016
The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.
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