Ad Ops Hero

JANUARY 25, 2021

Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies. Also, Ad Ops usually interacts with the various platforms including ad exchanges, ad networks, ad servers, SSPs, DMPs, and more.

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Clearcode

FEBRUARY 15, 2022

Advertising and Revenue Management Agencies. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Advertising and Revenue Management Agencies. Table Of Contents. What Is An Order Management System? Sales Representatives.

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Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

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More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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More About Advertising

JUNE 10, 2019

Sizmek is a DSP with an ad server and optimizer. Maurice Levy’s French tech start-up Ycor is tweaking the mighty Amazon by the tail, saying it will outbid it for Sizmek, in Chapter 11 since the end of March. Asking price is about $30m. Alain Levy (left), who runs Ycor, told the Drum: “There was.

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Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future? Marketing is the “parent company” – Not Advertising or Ad Tech.

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Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher.

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VideoWeek

APRIL 21, 2023

In this week’s Week in Review: BuzzFeed News closes down, Index Exchange pledges its allegiance to DSPs, and agency group financial results come in strong. Magnite describes ClearLine as “a self-service solution that provides agencies direct access to buy premium video inventory on the company’s platform”. Samba TV, Admo.tv

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. White label products are leveraged across various industries, such as software, ad tech, finance, e-commerce, etc.

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VideoWeek

MARCH 10, 2023

“With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” Total revenues meanwhile were up 21 percent year-on-year, reaching $2.7

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VideoWeek

NOVEMBER 17, 2023

The buyers in questions said that the dead links don’t necessarily indicate that their ads were run on dead or non-existent channels – rather there might be a technical issue at play. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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VideoWeek

NOVEMBER 22, 2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

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