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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?

Ad Monsters

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. For publishers and independent ad tech, the decision is both validating and unsettling. The landmark ruling in the United States v.

Ad Tech 103
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The Culture Clash Underneath Creative Ad Tech

AdExchanger

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger. Then, the untold story of how Prebid.org became an independent industry organization.

Ad Tech 111
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Publishers Feel Seen At The Google Ad Tech Antitrust Trial

AdExchanger

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech 135
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US asks court to breakup Google ad businesses

Martech

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

Ad Tech 119
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Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

Digiday

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And, even if it happens, it may fall short of what many industry observers are hoping for.

Ad Tech 89
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The DOJ and Google Give Closing Arguments in Landmark Antitrust Case

Ad Monsters

The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. But now their ad tech business is under the DOJ’s microscope.

Ad Tech 105
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The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial

AdExchanger

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech 106