illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. The US first passed antitrust legislation in 1890.

Ad Server

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales.

Ad Ops

Digiday

MAY 5, 2025

Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Tech

Digiday

APRIL 22, 2025

Googles likeliest appeasement to the verdict a forced divesture of its ad server and exchange may take years to materialize. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And, even if it happens, it may fall short of what many industry observers are hoping for.

Ad Tech

Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew.

Ad Server

Advendio

JUNE 26, 2025

There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and ad tech partners alike – all with the charming and vibrant backdrop of Miami Beach. For more information about this partnership, click here.

Retail

VideoWeek

JUNE 6, 2025

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. .” billion in costs.

Media

VideoWeek

NOVEMBER 28, 2024

Which ad tech vendors are delivering the most value to your business? Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core ad server and SSP. That shows the trust that users have in our media brands.

Fill rate

VideoWeek

JUNE 30, 2025

That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. ” This also allows marketers to be more creative in their messaging and targeting, according to Singh, without the regulatory pitfalls of hypertargeting. percent this year.

Media

VideoWeek

MARCH 21, 2025

“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. Read more on VideoWeek.

Demand Side Platform

Advendio

JUNE 25, 2025

Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. With almost 70,000 employees across markets in Denmark, Germany, Poland, Estonia, Lithuania and Latvia, Salling Group holds a market leader position in Denmark.

Retail

VideoWeek

JUNE 13, 2025

ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.

Media

VideoWeek

MAY 2, 2025

Analysts say ITV Studios could be valued up to 3 billion, according to the FT, which is the current valuation for the whole of ITV on the stock market. The exec called Chrome arguably the most important strategic player on the web, and estimated that ownership could boost Yahoos search market share to double digits.

Video Ads

VideoWeek

APRIL 25, 2025

.” European Commission Fines Apple and Meta for DMA Violations On Wednesday the European Commission issued fines to Apple (500 million) and Meta (200 million) for breaching the Digital Markets Act (DMA). The ads, which appear in the Threads feed, will initially be delivered in select markets before rolling out to more markets over time.

Ad Tech

VideoWeek

JULY 1, 2025

Terrestrial TV, for example, isn’t like digital media, where you can simply count the number of impressions delivered through an ad server — there’s no way of passing data from a TV set back to an operator or broadcaster. There’s a lot of potential scale in this data.

Ad Server

Martech

APRIL 17, 2025

Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Google illegally tied its publisher ad server and ad exchange together through contracts and technical integration.

Advertising

AdExchanger

SEPTEMBER 17, 2024

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Ad Tech

AdExchanger

SEPTEMBER 6, 2024

On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

Ad Tech

AdExchanger

SEPTEMBER 20, 2023

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its Ad Tech appeared first on AdExchanger.

Ad Tech

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Ad Server

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The tech giant states that all of its initiatives are aiming to improve user privacy, performance and efficiency. Google initiatives.

Ad Tech

Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. DFP’ and ‘AdX, et al. debated extensively ( see right ).

Ad Tech

Exchange Wire

FEBRUARY 5, 2024

In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.

Ad Server

Martech Series

FEBRUARY 8, 2023

Hervé Brunet is a highly respected business leader, recognised for his ad tech expertise and experience across Europe , the US and Asia. Philip played a large role in helping VIOOH continue to develop and grow in so many markets thanks to his invaluable guidance,” said Jean-Christophe Conti , Chief Executive Officer at VIOOH.

Ad Tech

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. One case, already decided, found Google guilty of monopolizing the search market. Targeting its ad tech empire, the other could redefine the ad ecosystem.

Ad Tech

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech

Digiday

OCTOBER 12, 2023

Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own ad server isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main ad server — a first for Lenovo’s marketing folks.

Ad Server

Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. CTV is a very fragmented market, after all.

Ad Tech

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

Ad Tech

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

Demand Side Platform

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0

Ad Server

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server

Digiday

JULY 21, 2022

Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. Open or closed? Paul Coggins CEO Adludio.

Ad Tech