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A federal judge has ruled that Google illegally monopolized two digital admarkets, confirming long-held suspicions within the industry. For publishers and independent adtech, the decision is both validating and unsettling. The landmark ruling in the United States v.
The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Market share is the first thing courts consider when determining if a monopoly exists. The United Kingdom today said it is anti-competitive behavior.
To explain Forrester’s latest creative adtech wave, we bring on author, Senior Analyst Nikhil Lai. The post The Culture Clash Underneath Creative AdTech appeared first on AdExchanger. Then, the untold story of how Prebid.org became an independent industry organization.
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.
The DOJ’s antitrust trial against Google’s adtech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. But now their adtech business is under the DOJ’s microscope.
In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the adtech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.
Six months ago, mobile adtech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the adtech stock market; a position it has enjoyed since 2017. The adtech stock fell by 30 percent following the results.
The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s adtech business as we know it today. If found guilty, Google would be forced to break up its business and divest its adserver and ad exchange. The US first passed antitrust legislation in 1890.
Many adtech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales.
Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP adserver. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Googles likeliest appeasement to the verdict a forced divesture of its adserver and exchange may take years to materialize. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And, even if it happens, it may fall short of what many industry observers are hoping for.
Googles adtech dominance faces a major legal challenge. When a federal judge ruled that Google had illegally monopolized the publisher adserver and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the adtech industry already knew.
There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and adtech partners alike – all with the charming and vibrant backdrop of Miami Beach. For more information about this partnership, click here.
Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence. .” billion in costs.
Which adtech vendors are delivering the most value to your business? Media Impact, which is the exclusive advertising sales house for Axel Springer’s German titles like BILD and WELT, chose Xandr [now Microsoft Advertising] as the core adserver and SSP. That shows the trust that users have in our media brands.
That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth. ” This also allows marketers to be more creative in their messaging and targeting, according to Singh, without the regulatory pitfalls of hypertargeting. percent this year.
“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. Read more on VideoWeek.
Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. With almost 70,000 employees across markets in Denmark, Germany, Poland, Estonia, Lithuania and Latvia, Salling Group holds a market leader position in Denmark.
ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s adtech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.
Analysts say ITV Studios could be valued up to 3 billion, according to the FT, which is the current valuation for the whole of ITV on the stock market. The exec called Chrome arguably the most important strategic player on the web, and estimated that ownership could boost Yahoos search market share to double digits.
.” European Commission Fines Apple and Meta for DMA Violations On Wednesday the European Commission issued fines to Apple (500 million) and Meta (200 million) for breaching the Digital Markets Act (DMA). The ads, which appear in the Threads feed, will initially be delivered in select markets before rolling out to more markets over time.
Terrestrial TV, for example, isn’t like digital media, where you can simply count the number of impressions delivered through an adserver — there’s no way of passing data from a TV set back to an operator or broadcaster. There’s a lot of potential scale in this data.
Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital admarket for more than a decade. Google illegally tied its publisher adserver and ad exchange together through contracts and technical integration.
The Google adtech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s adtech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher adserver and buying tools to restrict competition in the UK.”
Lenovo is consolidating its media buys to a single adserver to cut costs and run its media more efficiently. The post Why Lenovo Is Consolidating Its AdTech appeared first on AdExchanger.
Publica, a leading Connected TV (CTV) adserver owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.
Let’s look at the key adtech trends for 2023 and examine the opportunities and challenges ahead. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. The tech giant states that all of its initiatives are aiming to improve user privacy, performance and efficiency. Google initiatives.
Related Insights Google on Trial Decoding the jargon behind Google’s antitrust adtech trial: a glossary for the confused Read More The U.S. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. DFP’ and ‘AdX, et al. debated extensively ( see right ).
In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. The post Multi-AdServer Integration: goTom Now Shares Flights Across Multiple AdServers appeared first on ExchangeWire.com.
Hervé Brunet is a highly respected business leader, recognised for his adtech expertise and experience across Europe , the US and Asia. Philip played a large role in helping VIOOH continue to develop and grow in so many markets thanks to his invaluable guidance,” said Jean-Christophe Conti , Chief Executive Officer at VIOOH.
Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and adtech. One case, already decided, found Google guilty of monopolizing the search market. Targeting its adtech empire, the other could redefine the ad ecosystem.
In the adtech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in adtech.
24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the adtechmarket. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of adtech tools — particularly its ad exchange and publisher adserver — to corner the programmatic admarket.
Lenovo’s marketing team doesn’t shy away from challenges, that’s for sure. After all, managing your own adserver isn’t budget-friendly or a simple endeavor. So the electronics business named Adform as its main adserver — a first for Lenovo’s marketing folks.
Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. CTV is a very fragmented market, after all.
The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in adtech. The watchdog says it will assess whether Google’s practices in these parts of the adtech stack may distort competition.
Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s adtech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own adtech.
Smart Adserver, a publisher-focused adserver and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two adtech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.
Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.
The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.
Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. CMGI itself was a dot-com sorcerer with a peak market cap of $41 billion and a portfolio of innovative Web 1.0
Dave co-founded a company while at Stanford Business School that built the first demand-side adserver, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-adserver.
Earlier this year Microsoft Advertising chief Rob Wilk explained how CTV would play a key role in the company’s advertising ambitions and that offering cross-screen attribution capabilities would also play a key role in its go-to-market strategy. Open or closed? Paul Coggins CEO Adludio.
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