AdPushup

DECEMBER 20, 2022

Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online video advertisements is also in a constantly changing environment.

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Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Privacy Sandbox: Whats Wrong With Video?

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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AdPushup

JANUARY 2, 2024

Native video ads are one of the crucial elements of a successful advertising strategy. In a landscape where attention spans are diminishing, and ad blockers are prevalent, brands face challenges in conveying their message. However, native advertising has proven to [.]

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Senior Director, Video Ad Operations at PREMION. Odalys has been in the Digital Ad Ops realm since 2004. Odalys Moreno.

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Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. In fact, according to IAB, the majority of users don’t mind watching instream video ads in exchange for free access. You’ll have to find or create a professional ad ops team.

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Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

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Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

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Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. They all have their advantages and drawbacks, so choose wisely. . Marketplace.

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Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

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Brid.tv

APRIL 17, 2024

Disadvantages of Programmatic Direct Although programmatic direct is a great opportunity to boost ad revenue, some publishers may face the following issues: Requires additional workforce — Managing direct deals can be quite a handful — negotiations and setting up individual agreements with advertisers, trafficking, invoicing, etc.

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InMobi

OCTOBER 9, 2018

Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue. App publishers need to consider how ads affect app usage, while also maximizing earnings. Now back to the advertisers for a moment.

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Brid.tv

MARCH 28, 2023

Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? The main difference, however, is that programmatic advertising is much more efficient and automated.

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Brid.tv

MARCH 30, 2023

For an in-house operation, publishers need to recruit an expert team (ad ops, accounting, sales). Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo. What is programmatic direct?

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Brid.tv

MARCH 23, 2023

For instance, if a publisher has a lot of video content, they should focus on instream video ads. On the other hand, If they have a lot of textual content (blog, articles), they should incorporate native ads that seamlessly blend with their web page content. Maximize CPM with Brid.TV

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Brid.tv

FEBRUARY 29, 2024

Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ.

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Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Maximize Revenue with Mobile Video Ads.

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Monetize More

JANUARY 18, 2023

Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. Mobile video ad spending is expected to continue growing in the coming years.

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Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

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Clearcode

MARCH 21, 2023

Varied ad formats: Offering advertisers different ad formats, e.g. display, native and video ads. User interface: Providing both publishers and advertisers with an easy-to-use user interface (UI) that allows them to create ad campaigns, create and manage user accounts, and view reports.

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Brid.tv

JUNE 21, 2023

Here is what each of the elements in a single line represents in one of the examples above: Google.com — This field represents the advertising platform, video ad network , or ad exchange the publisher uses to sell their inventory. Monetize your video ad inventory with a reliable video ad provider.

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Brid.tv

JUNE 21, 2023

Here is what each of the elements in a single line represents in one of the examples above: Google.com — This field represents the advertising platform, video ad network , or ad exchange the publisher uses to sell their inventory. Monetize your video ad inventory with a reliable video ad provider.

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Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

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Ad Ops Hero

JANUARY 25, 2021

A sell-side platform or supply side platform is an ad technology (AdTech) platform used by the publishers to sell, manage and optimize the ad inventory on their websites in an automated and effective way. The SSPs will help the publishers to monetize the display ads, video ads, and native ads on their websites and mobile apps.

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AdPushup

FEBRUARY 28, 2023

In today’s digital age, mobile video advertising has become essential to any successful marketing campaign. Keep reading to learn all about the Mobile Video Advertising, how you can use it, best practices, and examples.

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AdPushup

OCTOBER 16, 2022

It has been viewed that the average social media user is bound to spend a hundred minutes daily watching videos. As we move further ahead in the digital revolution, the population’s interests and, along with it, the market behaviour keep evolving. And accordingly, 93% of the brands who keep trying to grasp the attention of [.].

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AdPushup

SEPTEMBER 18, 2023

This detailed comparison lets you delve deeper into the nuances of instream vs outstream ads and understand their distinctions and make informed advertising choices We all stream videos, whether on YouTube or other streaming platforms. And, while we do that, some ads come in and interrupt everything.

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Ad Monsters

MARCH 7, 2025

ACIF (Ad Creative ID Framework) is the IAB Tech Labs universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. billion this yearbut tracking ad creative across platforms remains chaotic. Heres why it matters.

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