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Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops

Ad Monsters

We got into leadership philosophy, the unpredictability of ad ops and what it takes to build future-facing systems while keeping clients winning today. Because audiences pay for our journalism, we’ve cultivated rich, consent‑based insights—exactly what advertisers need as third‑party cookies erode. Does it change much?

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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

Ad Monsters

But before she dives into any of that, she’s checking the trades and industry newsletters—because, in ad ops, you’re either ahead of the curve or playing catch-up. Even as cookie deprecation got delayed, we pushed forward. You have to stay on top of it,” she said. Otherwise, you’re going to fail.”

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Digital Media Leaders Take Control of Audience Trust and Transparency at AdMonsters PubForum

Ad Monsters

These leaders did not come to AdMonsters Publisher Forum just to share war stories, they were looking for battle-tested tactics to turn the latest industry disruptions around in a complete about-face.

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Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule

Ad Monsters

For years, we’ve been advocating for publishers to create more transparent value exchanges—to demonstrate why a user should consent to data collection, especially as third-party cookies disappear. Users get more relevant content and ads, and advertisers get access to consumers who intend to purchase.

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How Identity-Free Targeting is Changing Post-Cookie Advertising

AdPushup

As 2025 unfolds, privacy regulations such as GDPR, CCPA, and CPRA are tightening, and we are entering into a post-cookie-less era where understanding where the user is and what they want to see is the top priority for demand partners. It is a paradigm shift to move beyond identity-centric approaches in a cookieless world. Google [.]