Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

SODP

MAY 22, 2023

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work? Pages that perform poorly are less likely to perform well in the SERPs.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. The increasing number of internet users has made digital marketing vital to any business’ growth strategy. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM?

CPM 52

CPM CPA CPC Real Estate 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Ad Ops Hero

MARCH 25, 2023

The second biggest difference between display and programmatic is the ability to buy ads across platforms. Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. CPMs typically range anywhere between $0.50-$2.00. Preferred deals.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. The Current State of the CTV Advertising Market. This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Another option for selling ad space is CTV programmatic advertising.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Monetize More

AUGUST 26, 2022

The status of your traffic has everything to do with the effectiveness of your marketing efforts, and it isn’t always as clear-cut as more traffic equals more sales. The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. .

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

The status of your traffic has everything to do with the effectiveness of your marketing efforts, and it isn’t always as clear-cut as more traffic equals more sales. The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. .

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This can be especially useful for smaller publishers who are looking to gain market share.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

JANUARY 2, 2024

These are also ad strategies with potential high profits. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 86

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 86

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

JANUARY 15, 2024

Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). SSP sends the request to DSP or ad exchange; The buying platform analyzes the data in the request.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. It is also a form of dynamic allocation for third-party ad networks. Header bidding. Let’s get started!

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Monetize More

FEBRUARY 8, 2023

Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. Whose actions speak louder than their words? Perplexed right?)

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. Expanding into the OTT space has never been easier , so there’s no room for excuses anymore. Google Ad Manager 360.

Advertising 52

Advertising Video Ads Ad Server Cookies 52