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US vs. Google, round 2: Government targets digital ad business

Martech

The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Market share is the first thing courts consider when determining if a monopoly exists. The United Kingdom today said it is anti-competitive behavior.

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What’s The Latest with Big Tech?

Basis

For marketing leaders, keeping up with the latest Big Tech developments is essential to understanding where the industry is headed, crafting forward-looking strategies, and staying competitive. However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

Comprehensive Performance Insights SSPs offer robust analytics and reporting, giving publishers deep visibility into ad performance, revenue trends, and audience engagement. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real-time. How Does a Supply Side Platform Work?

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Google adtech antitrust trial: Everything you need to know

Martech

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.