Ad Server vs. Ad Network
Playwire
AUGUST 14, 2022
Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points.
What is an ad network?
AdvertiseMint
NOVEMBER 7, 2023
Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. For Publishers : Ad networks are indispensable.
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What Is an Ad Network? Past, Present, and Future
Admixer
SEPTEMBER 11, 2020
When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. The post What Is an Ad Network? Moreover, advancement in data collection and management made digital […].
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Why are Blank Ads Appearing?
Monetize More
MARCH 6, 2023
They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’
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AdTech Ecosystem: Everything You Need to Know
Automatad Inc.
NOVEMBER 23, 2023
AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.
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What Is Ad Exchange and How Does it Work – A Guide for Publishers
Automatad Inc.
NOVEMBER 8, 2023
So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.
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Server Side Header Bidding & taking the hybrid approach?
Monetize More
JULY 19, 2022
This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.
Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?
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What is Header Bidding and How it Works?
Automatad Inc.
JANUARY 29, 2023
It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. The highest bidder will get the impression.
6 Privacy-Enhancing Technologies for AdTech Companies
Clearcode
AUGUST 8, 2023
AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.
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How to Put Video Ads on Your Website in 6 Simple Steps
Brid.tv
AUGUST 19, 2022
How Much Do Video Ads Cost? How to Get Video Ads on Your Website 1. Decide Which Ad Format You Want to Use Instream Video Ads Outstream Video Ads 2. Join a Reliable Video Ad Network (Or Several) What if You Have a Direct Deal? Find a Video Player With Extensive Ad Support 4. Learn More.
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What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.
20 Best Mobile Ad Networks for Publishers and App Developers
Brid.tv
DECEMBER 21, 2022
Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.
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What Is Demand Path Optimization (DPO)?
Clearcode
SEPTEMBER 1, 2022
Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?
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What is RPM (Session, Page and Ad RPM)
Monetize More
MARCH 10, 2023
Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.
The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.
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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023
Monetize More
APRIL 19, 2023
With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?
20 Best Video Ad Networks for Publishers
Brid.tv
JUNE 26, 2023
As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?
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What is RPM (Session, Page and Ad RPM)
Monetize More
MARCH 10, 2023
Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.
In-Game Advertising: How to Monetize Game Sites & Apps?
Monetize More
MAY 23, 2023
This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. 3) Pair up with premium ad networks that perform well on game sites.
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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]
InMobi
JULY 24, 2019
Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding. You're adding more ad networks here. You know, you may have two or three networks here that also exists here.
The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).
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Defeat Ad Blockers With Better User Experience
Automatad Inc.
DECEMBER 18, 2023
Ad element checking: Check for typical ad elements on your page, such as <div> containers, <iframe> elements, or scripts associated with ad networks. This is a straightforward approach to confirm the existence of authentic ad-related elements on the webpage.
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How to Design and Build an Ad Network?
Clearcode
MARCH 21, 2023
Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.
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Types of Video Ads – Advantages and Best Practices for Publishers
Automatad Inc.
DECEMBER 1, 2023
Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. So, you must have a connection with the best ad networks.
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Best Guide to Display Lumascape [2023]
Monetize More
DECEMBER 28, 2022
Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.
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What Is Unified Auction? How Is it Different from Header Bidding?
Automatad Inc.
NOVEMBER 9, 2023
It is a client-side header bidding performed to call multiple demand partners simultaneously, collect their bids, and then send them to an ad server for final decision-making. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.
Outsourced Ad Ops: Where to Find and What to Consider
Smart-Hub
JULY 6, 2021
The digital ad space is full of complex systems and tools that require regular monitoring and maintenance. Role of Ad Ops in a Programmatic Environment. Programmatic advertising helps the buying and selling processes of ad inventory using technological platforms such as ad exchanges, ad networks, ad servers, DSPs, and SSPs.
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Key Features of an SSP
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?
How to maximize revenue with Header Bidding? [10x more ad revenue]
Monetize More
APRIL 13, 2023
Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. It is also a form of dynamic allocation for third-party ad networks.
Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign
Smart-Hub
AUGUST 8, 2023
At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.
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Header Bidding Wrappers – Everything You Need to Know
Automatad Inc.
JANUARY 23, 2023
As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. What does this mean?
What Is a Demand Side Platform (DSP)?
SODP
JUNE 27, 2023
DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It then retrieves the corresponding ad from the DSP associated with the bid.
What Is Supply Side Platform (SSP)?
YieldBird
JUNE 22, 2023
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). This includes details about their ad space, audience, and targeting options. Gone are the days of tedious negotiations and manual placements.
What Is Supply Side Platform (SSP)?
YieldBird
JUNE 22, 2023
Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). This includes details about their ad space, audience, and targeting options. Gone are the days of tedious negotiations and manual placements.
12 Best Mobile App Monetization Platforms for Publishers in 2023
Brid.tv
NOVEMBER 22, 2022
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.
Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.
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17 Cheapest Ad Networks for Best PPC Conversions in 2024
Single Grain
NOVEMBER 14, 2023
Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.
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How Publishers Can Make More Money With AdTech
Clearcode
APRIL 21, 2023
Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue.
Modern Programmatic Monetization Strategies
Adtelligent
OCTOBER 6, 2021
One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.
Programmatic Video Advertising: A Deep Dive Into Efficiency
Automatad Inc.
JANUARY 15, 2024
Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.
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What is OpenRTB & How Does It Work?
Lemonads
JANUARY 3, 2021
Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.
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What Is A Third-Party Ad Tag?
MobileAds
JANUARY 24, 2021
A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.
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What Is OTT Advertising and How Publishers Can Start With It
Brid.tv
AUGUST 31, 2022
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. How to Buy OTT Ads.
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