ad-monetization-partnership-for-mobile-web-supply 
InMobi
FEBRUARY 28, 2021
Apps and mobile web are the building blocks of the mobile ecosystem, and both serve the mobile users well, in their own way. This interchangeable use of apps and mobile web is driving a billion-dollar ad industry that both in-app advertisers and publishers are keen on exploring.
Clearcode
JANUARY 22, 2023
More recently, Apple has also introduced changes to its mobile advertising identifier (IDFA) to strengthen user privacy for its iOS, iPadOS and tvOS users. Key Points Third-party cookies are a storage mechanism in web browsers. Mobile IDs are used on mobile devices to identify individuals inside mobile apps.
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OpenX
MAY 10, 2022
To Data Providers and Brands, We’re Way More Than an Ad Exchange. People know OpenX as a supply-side platform (SSP) that provides access to high-quality inventory across all major formats and channels, including display, mobile, video and CTV. If you’re not familiar with the “other” OpenX, read on. But that’s just the start.
Brid.tv
DECEMBER 21, 2022
Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.
Clearcode
APRIL 21, 2023
Since then, publishers have experimented with many other popular monetization models, such as subscriptions. One of the most popular models among publishers is a mix of paid subscriptions and displaying ads on their websites, mobile apps, streaming services, etc.
OpenX
AUGUST 1, 2023
As Head of Addressability, Adtech Platforms at LiveRamp (NYSE: RAMP), Sam White advocates for an open and interoperable internet and has struck product partnerships across LiveRamp’s addressability offerings that help partners mitigate their reliance on legacy device identifiers. Thanks for taking the time, Sam! This isn’t the case.
InMobi
DECEMBER 3, 2021
In the complex story behind identity sits a mix of consumer concerns, increasing ad fraud and ever-growing privacy restrictions led by both regulators and mobile companies. The privacy restrictions have pushed mobile publishers to deepen their relationships with their consumers and develop first-party data strategies.
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