Monetize More

DECEMBER 28, 2022

Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. These companies are basically the programmatic variants of ad agencies with a twist. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Always ensure that you use the right tools that will enhance your ad inventory.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

DECEMBER 15, 2023

DoubleVerify and IAS Bring Brand Safety Measurement to YouTube Shorts YouTube has introduced media measurement capabilities from DoubleVerify (DV) and Integral Ad Science (IAS) to its Shorts product. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards.

Ad Tech 52

Ad Tech Agency Media Retail 52

VideoWeek

MAY 12, 2023

With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads,” Meta said in a blog post. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

Marketing 52

Marketing Ad Tech ROI Retail 52