Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Advertising Ad Inventory Machine Learning Ad network 98

Basis

NOVEMBER 2, 2022

It allows advertisers to access advertising inventory within on-demand content and to target ads to specific households and demographic groups. Ad-supported video-on-demand describes streaming and other on-demand services that offer ad inventory to media buyers. app store (Apple, Google Play, etc.),

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

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Advertising Ad Exchange Banner Mobile Ads 52

Digital Remedy

JANUARY 31, 2022

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. 1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9%

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Advertising Click Through Rate Audience Ad Space 52

VideoWeek

SEPTEMBER 1, 2023

Top Stories Disney Shareholders Sue for Disney+ Deception Disney shareholders are suing the company, Forbes reported on Tuesday, over claims the entertainment giant deceived investors about the financial health of Disney+. We look forward to entertaining and enriching the viewing experience of Plex users across multiple countries.”

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MARCH 24, 2023

Top Stories Mail Metro Media Launches Vertical Video Offering UK publishing group Mail Metro Media, which sells ad inventory across the Daily Mail & General Trust’s portfolio, is launching a new vertical video commerce offering across Mail Online and Metro. Funke would become a joint owner of BCN alongside Burda.

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Media Entertainment Ad Inventory Retail 52