Martech
SEPTEMBER 18, 2024
Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.
Digital Ad Blog
MAY 26, 2025
Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. The Structural Limitations of Paid Media Paid channels remain an important component of most marketing strategies, but their limitations are becoming more apparent.
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VideoWeek
NOVEMBER 21, 2024
Many OS manufacturers secure a chunk of streaming ad inventory from the third-party CTV apps they host as part of their distribution agreements. The Trade Desk could do this while still claiming not to have bias, if it has the rights to inventory across all the services it hosts.
Single Grain
APRIL 19, 2025
This seemingly arcane trade rule became the foundation for companies like Temu and Shein to offer incredibly low prices on everything from $5 dresses to $8 electronics. In 2016, this threshold was raised from $200 to $800, creating a perfect environment for the explosive growth of Chinese e-commerce platforms in the US market.
Adweek
APRIL 25, 2024
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.
MNTN
MARCH 19, 2024
The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. Are Facebook Ads Programmatic?
Digiday
JANUARY 4, 2023
As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.
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