Ad Inventory and Electronics

Best Buy and CNET Are Combining Their Ad Inventory

Adweek

APRIL 25, 2024

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

Ad Inventory

Ad Inventory Electronics Retail Media

Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media

Media Ad Inventory Electronics Audience

Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

NOVEMBER 21, 2024

Many OS manufacturers secure a chunk of streaming ad inventory from the third-party CTV apps they host as part of their distribution agreements. The Trade Desk could do this while still claiming not to have bias, if it has the rights to inventory across all the services it hosts.

Manufacturing

Manufacturing Retail Impressions CPM

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. The Structural Limitations of Paid Media Paid channels remain an important component of most marketing strategies, but their limitations are becoming more apparent.

Media

Media SEO Marketing Healthcare

Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. Are Facebook Ads Programmatic?

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory

Digiday

JANUARY 4, 2023

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.

Media

Media Retail Electronics Fashion

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Online Media vs. Traditional Media — Which Is Superior?

Brid.tv

APRIL 11, 2024

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media?

Media

Media Healthcare Audience CPM

Online Media vs. Traditional Media — Which Is Superior?

Brid.tv

MAY 26, 2023

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. What Is Digital Media?

Media

Media Audience CPM Electronics

5 Advanced Monetization Strategies for Online Publishers

Oko

JULY 12, 2024

But when it comes to things like rewiring electronics, or the revenue pipeline for your business, there’s no harm in calling for an assist. Individual partners, like OKO Digital, can also grant access to other exclusive ad exchanges and marketplaces around the Web.

Affiliates

Affiliates Pop-Up Ad Exchange Audience

RevContent Vs Taboola: Which is the best bet?

Lemonads

AUGUST 30, 2020

Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games. Optimize ad inventory per session. Optimize ad sales. But let’s see more!

CPC

CPC CPM Native Advertising CPA

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing

Marketing Entertainment Media Agency

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall.

Advertising

Advertising GDPR Media Audience

Programmatic Advertising: What Is It & How Does It Work?

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Are Facebook Ads Programmatic? Are Google Ads Programmatic?

Advertising

Advertising Demand Side Platform Ad Exchange Impressions

What Ending the De Minimis Rule Means for E-commerce Ads

Single Grain

APRIL 19, 2025

This seemingly arcane trade rule became the foundation for companies like Temu and Shein to offer incredibly low prices on everything from $5 dresses to $8 electronics. In 2016, this threshold was raised from $200 to $800, creating a perfect environment for the explosive growth of Chinese e-commerce platforms in the US market.

Shipping

Shipping Click Through Rate Retail Electronics

AdTech Trends

Best Buy and CNET Are Combining Their Ad Inventory

Amid political ad blitz, brands can hack the media landscape by Optimove

Trending Sources

Will The Trade Desk’s CTV OS Gambit Pay Off?

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Programmatic Advertising: What Is It and How Does It Work?

Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory

How Publishers Can Make More Money With AdTech

Online Media vs. Traditional Media — Which Is Superior?

Online Media vs. Traditional Media — Which Is Superior?

5 Advanced Monetization Strategies for Online Publishers

RevContent Vs Taboola: Which is the best bet?

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: TF1 Sees Ad Growth, IAB says Advertisers are Prioritising Video, and AMC Enables Programmatic Buying on Linear Channels

Programmatic Advertising: What Is It & How Does It Work?

What Ending the De Minimis Rule Means for E-commerce Ads

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