article thumbnail

Best Buy and CNET Are Combining Their Ad Inventory

Adweek

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.

article thumbnail

Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.

Media 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Will The Trade Desk’s CTV OS Gambit Pay Off?

VideoWeek

Many OS manufacturers secure a chunk of streaming ad inventory from the third-party CTV apps they host as part of their distribution agreements. The Trade Desk could do this while still claiming not to have bias, if it has the rights to inventory across all the services it hosts.

article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. The Structural Limitations of Paid Media Paid channels remain an important component of most marketing strategies, but their limitations are becoming more apparent.

Media 59
article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement. Are Facebook Ads Programmatic?

article thumbnail

Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory

Digiday

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.

Media 72
article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.