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Programmatic Advertising: What Is It and How Does It Work?

MNTN

MARCH 19, 2024

The key difference between the two is that display ads are the format of the ad, while programmatic advertising is a method of buying those ads. Programmatic advertising is simply a subset of digital advertising that automates the decision-making process of ad placement.

Demand Side Platform 97
Demand Side Platform Advertising Ad Exchange Ad Inventory 97
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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Source: Clearcode.cc

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Header Bidding Fill rate Ad Server Audience 79
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