Monetize More

JUNE 6, 2023

By tailoring ad elements such as images, copy, and calls to action, DCO ensures that ads resonate with individual users, increasing their likelihood of engagement. By customizing ads for each segment, you can deliver more relevant content, capturing users’ attention and increasing viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Ad Beat

SEPTEMBER 11, 2019

If you’re using the Google Ads Manager for programmatic advertising, you can opt for either of the following options: Programmatic Guaranteed: You and the buyer decide on the cost (and other general parameters) for an ad inventory that is booked (guaranteed) specifically for that buyer. Source: Contently.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Brid.tv

DECEMBER 20, 2022

What Is In-App Advertising? In-app advertising is a type of digital advertising that takes place within apps , usually for mobile devices. App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Benefits of In-App Advertising. Native Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Monetize More

JANUARY 18, 2023

In this article, we will explore the various aspects of programmatic advertising and provide a comprehensive understanding of this important topic. Programmatic advertising definition: what is it? It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? With so many connected devices and so much stimulation all around, now your audience is even more distracted. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Ad Targeting Options.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

FEBRUARY 9, 2023

eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Why Is eCPM Important for Publishers?

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. Strategically placed on your website, these visual advertisements offer a steady revenue stream. Let’s dig in.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Programmatic advertising is based on complex algorithms and evolved through machine learning.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 91

Header Bidding Fill rate Ad Server Audience 91

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Simply put, native advertising is paid content. ahead of time. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. RevContent is often called the top growing native advertising platform since they are improving a lot! Optimize ad sales.

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

JANUARY 2, 2024

Key Success Factor Behind Programmatic Advertising Posting ads to make money effectively, you need to perform two fundamental actions. Understand your target audience. So, the niche and the target audience. In addition to being useful, the article natively advertises your partner’s service.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Lemonads

AUGUST 14, 2020

Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience. Native ads are among the most popular ad formats because they allow you to deliver a concise message without stirring negative emotions in the target audience.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). In addition, videos can be placed on outdoor screens (DOOH advertising).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52