Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. Google Ad Manager secures the top #1 SSP place in the U.S.

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VideoWeek

FEBRUARY 15, 2024

The industry body BARB for instance, has committed to expanding its measurement of audiences to include ‘fit-for-TV’ content on video-sharing platforms, not just broadcasters. This would allow marketers to accurately evaluate cross-platform campaigns and optimise their media mix accordingly.

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Ad Inventory Advertising Agency Marketing 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

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VideoWeek

DECEMBER 15, 2023

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising.

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Ad Tech Media Agency Retail 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. But the “consent or pay” model has sparked criticism from privacy bodies who warn that more tech companies could follow suit.

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Media Pop-Up Agency Advertising 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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Cookies Non-Profit Agency Media 52