Ad Inventory, Ad network and Ad Tech

What is an Ad Network and Where Does it Fit in the Ad Tech Landscape in 2023?

Playwire

JUNE 28, 2023

Key Points An ad network is a mostly outdated business model in which third-party companies would purchase unsold ad inventory from publishers, typically for a flat fee. The ad networks then packaged that inventory and sold it to advertisers at a higher price.

Ad network

Ad network Ad Tech Ad Inventory Advertising

What SSPs and Ad Networks Want from Publishers’ Ad Inventory

AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

Ad Inventory

Ad Inventory Ad network Ad Ops Ad Tech

What are the Best Ad Networks for Apps?

Playwire

JULY 11, 2023

Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield.

Ad network

Ad network Header Bidding Ad Inventory Ad Tech

Ad Network vs. Ad Exchange: What Is The Difference?

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Functioning as a conduit, this ad network directs advertisers’ objectives toward publisher platforms.

Ad Exchange

Ad Exchange Ad network CPC CPM

Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning

Machine Learning Ad Inventory Ad Tech Advertising

Should I run AdX only, Header bidding only or both?

Monetize More

JUNE 15, 2023

With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.

Header Bidding

Header Bidding Ad Exchange Fill rate Demand Side Platform

A Complete Guide to Mobile Ad Mediation Platforms (2023)

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads

Mobile Ads Ad Inventory Ad network Impressions

Ad Exchange: What Is It and How Does It Work?

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange

Ad Exchange Impressions Ad network Ad Space

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

DECEMBER 10, 2023

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2. PubMatic 7.

Advertising

Advertising Header Bidding Ad network Video Ads

Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

Ad Server

Ad Server Ad Inventory Ad Tech Audience

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network.

Ad Ops

Ad Ops Advertising Ad Inventory Ad network

The No-BS guide to getting the RPM results you want

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. This maximizes the value of your ad inventory, making every impression count.

Header Bidding

Header Bidding Viewability Ad network CPM

Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

MARCH 28, 2023

. · Premium Google ADX Demand · Omnichannel Monetization · Rich Selection of Video Ad Formats · Real-Time Performance Tracking · Automated Reporting Start Monetizing How Does Programmatic Direct Work? Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising

Advertising Ad Ops Ad Inventory Header Bidding

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network

Ad network Mobile Ads Header Bidding CPM

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

JANUARY 25, 2022

Based on a business plan written while they were students, the company narrowed in on providing a solution for advertisers to automate their own access to ad inventory. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”

Ad Server

Ad Server Retargeting Ad network Ad Tech

OpenWeb eyes growth amid structural and economical turmoil

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

Ad Tech

Ad Tech Data Management Platform Affiliates Ad Inventory

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Why SSP consolidation driven by agencies is benefiting the larger SSPs

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Second, it’s easier to get these deals done.

Agency

Agency Header Bidding Ad Tech Demand Side Platform

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

Advertising

Advertising Ad Server Ad Exchange Retargeting

How to Choose the Right Supply Side Platform (SSP) for Your Stack?

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding

Header Bidding Ad Inventory Ad Tech Viewability

How to Choose the Right Supply Side Platform (SSP) for Your Stack?

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding

Header Bidding Ad Inventory Ad Tech Viewability

Is Ad Refreshing an Important and Beneficial Strategy in 2023?

Monetize More

DECEMBER 26, 2022

The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment.

Viewability

Viewability CPM Ad Inventory Ad Space

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Programmatic vs Direct Advertising: What’s Better and More Profitable?

Smart-Hub

NOVEMBER 6, 2023

leverages machines and algorithms for the automated sale of ads What is difference? Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

Advertising

Advertising ROI Ad Exchange Non-Profit

Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

MAY 9, 2023

Video Ad Networks: A key function of video ad networks is to bring video demand for the publisher’s video ad inventories. They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. How Does Video Advertising Work?

Video Ads

Video Ads Ad Server Banner Ad network

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

Programmatic Strategy for Publishers

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Inventory accessed (desktop, mobile, in-app). Frequency Capping. Daily impression caps.

Header Bidding

Header Bidding Ad Server CPM Fill rate

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. DSPs also often centralize ad bidding and reporting in one interface.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Machine Learning

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. Ad Operations workflow entails a bunch of different tasks and isn’t limited just to campaign planning and implementation.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

8 App Monetization Strategies for Your App (And How to Pick the Best One)

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps. .

Affiliates

Affiliates Non-Profit Mobile Ads Video Ads

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising

Advertising Ad Inventory Machine Learning Ad network

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. You may know them as video ad networks.

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? And how does it make the inventory selling process easier for publishers?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with TargetVideo FAQ What Is Ads.txt? Ad networks and ad agencies that sell inventory programmatically.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

How to Implement Ads.txt Creating an Ads.txt File Validating an Ads.txt File How to Add Ads.txt to WordPress How to Add Ads.txt to Google AdSense How to Add Ads.txt to Google Ad Manager Your Inventory Is in Safe Hands with Brid.TV Ad networks and ad agencies that sell inventory programmatically.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

Highlights From the World’s Biggest Tech Event – CES 2024

Brid.tv

JANUARY 12, 2024

Advertise on OTT and CTV Disney Boosts Its Advertising Solutions Disney has announced that global advertisers will now be able to purchase inventory across Disney, Hulu, and ESPN+ in a single campaign. The ad inventory will be available through its self-serve platform Disney Campaign Manager later this year.

Ad Tech

Ad Tech Cookies Ad Inventory Audience

Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding

Header Bidding Ad Inventory Ad network Rich Media

What is an Ad Network and Where Does it Fit in the Ad Tech Landscape in 2023?

What SSPs and Ad Networks Want from Publishers’ Ad Inventory

Trending Sources

What are the Best Ad Networks for Apps?

Ad Network vs. Ad Exchange: What Is The Difference?

Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology

Should I run AdX only, Header bidding only or both?

A Complete Guide to Mobile Ad Mediation Platforms (2023)

Ad Exchange: What Is It and How Does It Work?

What Is Ad Exchange and How Does it Work – A Guide for Publishers

30. Dave Zinman – on the first ad server, BlueLithium and beyond

10 Best CTV Advertising Platforms for Publishers in 2022

Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads

AdTech Ecosystem: Everything You Need to Know

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

The No-BS guide to getting the RPM results you want

Programmatic Direct Advertising — All Publishers Need to Know

AdTech Ecosystem: Navigating Trends and Insights

Introduction to Programmatic Advertising | What is Programmatic Advertising?

20 Best Mobile Ad Networks for Publishers and App Developers

30. Dave Zinman – on the first ad server, BlueLithium and beyond

OpenWeb eyes growth amid structural and economical turmoil

The Best Mobile Ad Networks For 2023

Why SSP consolidation driven by agencies is benefiting the larger SSPs

The Crazy Advertising Technology Landscape

How to Choose the Right Supply Side Platform (SSP) for Your Stack?

How to Choose the Right Supply Side Platform (SSP) for Your Stack?

Is Ad Refreshing an Important and Beneficial Strategy in 2023?

20 Best Video Ad Networks for Publishers

Programmatic vs Direct Advertising: What’s Better and More Profitable?

Video Ads for Publishers: A Beginner’s Guide

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Programmatic Strategy for Publishers

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

Outsourced Ad Ops: Where to Find and What to Consider

8 App Monetization Strategies for Your App (And How to Pick the Best One)

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Best Guide to Display Lumascape [2023]

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What Is an Ad Exchange and How Does It Work

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Highlights From the World’s Biggest Tech Event – CES 2024

Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]

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