Ad Inventory Ad network Ad Tech Demand Side Platform 
Monetize More
JUNE 15, 2023
With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency. However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool.
Ad Ops Hero
MARCH 25, 2023
Display ads are more commonly referred to when placing ads within one specific ad network, such as the Google Display Network. Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms.
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MNTN
MARCH 14, 2024
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.
Automatad Inc.
NOVEMBER 23, 2023
AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.
Automatad Inc.
NOVEMBER 8, 2023
Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. AdTech Ecosystem: What is it and Who is it For?
Digiday
FEBRUARY 15, 2023
Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. The rise of header bidding made sure of that.
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