Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter
illumin
NOVEMBER 26, 2024
DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place.
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