Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Ad Monsters
OCTOBER 2, 2024
Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.
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