Retailers have become premium suppliers of ad inventory
Digiday
MARCH 6, 2023
. — Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Spend in this area is expected to account for 19.3%
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