Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

VideoWeek

MAY 19, 2023

In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues. But Montana’s complete ban of the app is a first. TikTok responded by saying the ban is an infringement of Montanans’ First Amendment rights.

Cookies 52

Cookies Non-Profit Agency Media 52

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% billion in 2020. billion in 2020. What is programmatic advertising. Monetizing ad units requires a Supply-side platform or SSP.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What app monetization models are commonly used?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52