Ad Exchange Entertainment Mobile Ads 
Clearcode
SEPTEMBER 20, 2023
Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
Digiday
JUNE 14, 2022
The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. Common mobile ad formats such as interstitial creative and rewarded video are more widespread in this genre than in premium console or PC games.
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Brid.tv
DECEMBER 20, 2022
App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the surface, mobile advertising seems quite simple. How Does In-App Advertising Work?
Clearcode
AUGUST 13, 2023
Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Facebook’s Mobile Ads was launched in 2012.
InMobi
JUNE 12, 2020
By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. In comparison, mobile ad IDs are more static and thus more accurate over the long term.
InMobi
SEPTEMBER 30, 2019
Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Think about a mobile game like Subway Surfers versus an app that provides a real-life utility like Uber.
InMobi
DECEMBER 18, 2019
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6
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