Single Grain

JULY 17, 2023

As users browse various websites or apps, it will collect and analyze data in real time. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

AUGUST 8, 2023

Most AdTech platforms can implement a variety of PETs that include differential privacy, secure multi-party computation, techniques for anonymizing personally identifiable information, and solutions that incorporate PETs for secure data sharing (such as data clean rooms).

Ad Server 52

Ad Server Ad Exchange Ad network Demand Side Platform 52

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. This all can be managed through the DSP’s dashboard. What Is a Mobile Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

NOVEMBER 15, 2023

Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. Data Management Platforms (DMPs): DMPs hеlp collеct, analyzе, and lеvеragе data for audience segmentation and targеting. They hinder ad visibility and impact your revenue streams.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

RevX

APRIL 5, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Impressions Demand Side Platform Education 52

Martech

MARCH 15, 2022

This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized. This ultimately yields higher CPMs.

First-Party Cookies 126

First-Party Cookies Cookies Ad Exchange Impressions 126

VideoWeek

OCTOBER 28, 2022

billion in Q3, according to the communications giant’s earnings report. Though Sky added 320,000 subscribers, the British broadcaster’s revenues fell 15 percent as advertising spending diminished. Comcast and Sky Revenues Down in Q3. Comcast revenues dropped 1.5 percent to reach $29.8

Advertising 52

Advertising Marketing Non-Profit Ad Tech 52

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). It is a server-side unified auction that publishers can access through GAM’s automated bidding platform.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72