How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-mile (CPM). Total cost (ad spend) divided by thousand impressions (mille is Latin for thousand). A $1 CPM across 1 million impressions would be $1,000 in spend. Cost-per-click (CPC). Definition.
Let's personalize your content