illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange A/B Testing Demand Side Platform 59

Digiday

JUNE 16, 2025

The development comes almost a year after DRAX launched, meaning Amazon is only the third DSP, alongside Google and The Trade Desk, to grant advertisers access to DRAX. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu. DRAX sells inventory across various properties, including Disney+, ESPN, and Hulu.

Demand Side Platform 53

Demand Side Platform Ad Exchange Audience Advertising 53

Basis

JUNE 30, 2025

On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks. Google has said it plans to appeal Brinkema’s ruling.

Retail 79

Retail Search Advertising Machine Learning Audience 79

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Ad Monsters

APRIL 30, 2025

The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. To highlight the value of REVOLTs audience while prioritizing transparency into how their data is collected and used.

Ad Exchange 65

Ad Exchange Audience Fashion Food 65

InMobi

MARCH 11, 2025

How Agencies Choose the Right Mobile AdTech Partners Agencies assess the following capabilities of the AdTech Partners: AI-Driven Targeting & DSP Integration: Agencies seek partners with robust machine learning capabilities to analyze first-party and third-party data for precise audience segmentation.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

MARCH 17, 2025

Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Select local news brands also captured significant ad spend.

Advertising 94

Advertising CPM Impressions Video Ads 94

VideoWeek

JUNE 20, 2025

“As we continue to push the boundaries of what’s possible with generative AI, we’re excited to see how these new tools and features will help advertisers and agencies unlock their full creative potential and drive meaningful connections with their audiences,” said Meta.

Demand Side Platform 83

Demand Side Platform Media Agency Audience 83

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. Theres a huge push around AI and understanding data and audiences, and all of that really speaks to a push for efficiency.

Cookies 74

Cookies Ad Exchange Agency Ad Tech 74

VideoWeek

APRIL 25, 2025

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

Ad Tech 52

Ad Tech Cookies Agency Ad Server 52

Martech

APRIL 22, 2025

. “It is this fundamental change that will likely force Google to re-evaluate its monetization strategies and identify key areas for future investment, particularly as the potential separation of its ad exchange and advertising units moves forward.” “It’s not just about moving dollars.

Marketing 105

Marketing Ad Tech Ad Exchange ROI 105

AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way.

Ad Exchange 124

Ad Exchange Audience Advertising 124

AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Discover the definition and how it works, including the benefits such as targeted audience reach and real-time bidding options. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way.

Ad Exchange 98

Ad Exchange Audience Advertising 98

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 95

Audience Ad Exchange Finance Media 95

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

AdExchanger

JANUARY 4, 2023

The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment. The post Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Audience 102

Audience Advertising Ad Exchange 102

Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. What is Google Ad Exchange? AdX is also part of Google Ad Manager.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

AdExchanger

JANUARY 3, 2023

Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. The post The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees appeared first on AdExchanger.

Audience 82

Audience Advertising Ad Exchange Agency 82

Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. But it’s not like ad tech is sitting idly by on this one. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech Series

JUNE 13, 2022

Global , the media & entertainment group, has announced ( 13 June 2022 ) that it has invested in Odeeo , a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S,

Ad Exchange 105

Ad Exchange Entertainment Audience MarTech 105

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

NOVEMBER 2, 2022

Leading omnichannel ad exchange launches CTV Ad Enhancements including countdowns and sports tickers to improve attention. With Sharethrough’s CTV Ad Enhancements, we’re not only providing consumers with worthwhile information, but also driving attention and performance of the ads themselves.”

Ad Exchange 97

Ad Exchange MarTech Advertising Audience 97

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 98

Demand Side Platform CPM Ad Exchange Click Through Rate 98