Ad Exchange and Ad Tech - AdTech Trends

The Industry Reacts to DOJ Suing Google

VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.

Ad Tech

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. What is AdTech? form the adtech ecosystem.

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IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions

VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

We are joining forces to promote the value of independent streamers, and to work hand-in-hand with platforms, advertisers, and regulatory bodies to ensure that we have a healthy ecosystem that benefits everyone, not just the few.” If the charges are proven, Google could be forced to sell part of its ad tech business.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3. The company now expects full-year growth of between 5.5-6

Retail

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

Médiamétrie Rolls Out Renewed TV Panel French TV measurement body Médiamétrie has kicked off the new year with a revamped audience panel, bringing more internet-delivered TV viewing under the lens of its Médiamat panel. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users.

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Weekly Roundup: Google’s Privacy Sandbox Origin Trials, SDA Better Than Topics API, and More

Automatad Inc.

APRIL 6, 2022

It has also encouraged industry associations to facilitate collaborative tests across the industry and aggregate common feedback themes while promising to work closely with regulatory bodies to ensure the priorities of the ecosystem and users remain at the forefront. Related Read: Is Google Privacy Sandbox Future of Targeted Ads?

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The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. And B Lab Global, the certification body behind B Corp status, is reviewing Havas agencies, Adweek reported this week.

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The WIR: Musk Appeals to Advertisers After Twitter Takeover, ProSieben Warns of Tough Christmas Ad Market, and IAB UK Reports 15 Percent Digital Ad Growth in H1

VideoWeek

OCTOBER 28, 2022

The figure marks a return to pre-pandemic rates of spending growth, following a turbulent two years for the digital ad market. . The trade body noted that search made up 53 percent of the total market, growing 16 percent to reach £6.66 Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. billion in H1 2022.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

MAY 19, 2023

The company responded that a new policy, effective 15th June, will prohibit developers and brands from serving ads to children, thereby addressing much of the CARU complaint. Adform Partners with Ad Net Zero to Tackle Carbon Footprint Ad tech company Adform has partnered with Ad Net Zero to accelerate its sustainability efforts.

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The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

French ad tech firm Criteo filed mixed results in its Q2 earnings. The “overwhelming weight of positive feedback” from ISBA members, media agencies and UK broadcasters allows the UK trade body to advance to the second phase of consultation later this year, with Origin expected to go live in mid-2024.

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The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

VideoWeek

APRIL 28, 2023

Yieldmo and Cedara to Measure Campaign Emissions Ad exchange Yieldmo has teamed up with carbon intelligence platform Cedara to track its emissions. Meta stock was up 11 percent following the results. Announced on Earth Day, the partnership enables Yieldmo to report its carbon emissions using Cedara’s Media Taxonomy. “We

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The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

VideoWeek

JUNE 2, 2023

percent in Q1 2023, according to UK measurement body Barb, down from 19.42 And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. million) fell 1.7 million in Q4 2022.

Viewability

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. Work on the body copy.

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The WIR: Subscriptions Overtake Ads in Italian TV Revenues, Publicis says AI Plays Critical Role in CTV, and Netflix Cuts Cheapest Ad-Free Plan in Ad Revenue Push

VideoWeek

JULY 21, 2023

TargetVideo provides video production and marketing services, adding Brid.TV’s video player, content management system and ad tech stack to its offering. Innovid Appoints Jeff Austin as SVP Revenue Operations Innovid, a CTV ad tech firm, has hired Jeff Austin as SVP Revenue Operations. TargetVideo Acquires Brid.TV

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The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. UK Publishers Launch £13.6 Billion Lawsuit Against Google.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

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AdTech Trends

The Industry Reacts to DOJ Suing Google

AdTech Ecosystem: Everything You Need to Know

Trending Sources

IAB Europe Creates Standards Committee for Tackling Digital Ad Emissions

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

Weekly Roundup: Google’s Privacy Sandbox Origin Trials, SDA Better Than Topics API, and More

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Musk Appeals to Advertisers After Twitter Takeover, ProSieben Warns of Tough Christmas Ad Market, and IAB UK Reports 15 Percent Digital Ad Growth in H1

The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

The WIR: BBC Chairman Steps Down, AI Delivers Results for WPP, and TF1 Reports a Drop in Ad Sales

The WIR: UK SVOD Subs Fall, Twitter’s Content Moderation Chief Resigns, and IPG Turns to Quantum Computing for Optimisation

Maximizing ROI: Analysis of Native vs Display Ads

The WIR: Subscriptions Overtake Ads in Italian TV Revenues, Publicis says AI Plays Critical Role in CTV, and Netflix Cuts Cheapest Ad-Free Plan in Ad Revenue Push

The WIR: Publishers Hit Google with £13 Billion Lawsuit, Industry Unites to Tackle Ad Fraud, and Disney Partners with VideoAmp for Cross-Screen Measurement

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

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