Ad Exchange, Ad Server and Rich Media

LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Rich Media Vendors.

Rich Media

Rich Media Ad Server Ad Exchange Media

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising

Advertising Ad Server Ad Exchange Retargeting

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media

Rich Media Mobile Ads Ad Server Media

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Playable Ads.

Advertising

Advertising CPM Mobile Ads CPC

What Is An Ad Server And Why You Should Use It?

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server

Ad Server Rich Media Viewability Banner

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools.

Ad network

Ad network Mobile Ads Header Bidding CPM

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Interstitial Ads.

Mobile Ads

Mobile Ads Banner Viewability CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

Ad network

Ad network Video Ads Ad Server Header Bidding

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network

Ad network Video Ads Header Bidding CPM

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

Google ADX Google ADX remains one of the largest ad exchanges in the current market. It is a programmatic platform that offers real-time bidding, various targeting options, ad quality, and control and is integrated with Google Ad Manager. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Google is the owner of one of the largest ad exchanges on the internet known as Google ADX. Google ADX is a programmatic ad platform that utilizes real-time bidding auctions to trade inventory. This makes PubMatic one of the largest and best ad exchanges. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich Media Ads N/A.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What Is Page RPM & 10 Proven Ways to Increase It by 40%

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. On the other hand, some ad formats can be less intrusive and less likely to impact the user experience negatively.

Header Bidding

Header Bidding CPC Click Through Rate Impressions

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

DECEMBER 10, 2023

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports. No shenanigans.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

APRIL 29, 2021

It was an ad network and ad server before anyone knew what those were. It provided a sales team and infrastructure for advertisers to buy ads from multiple publishers in a single location, target them using criteria such as location or time of day, insert them into web pages automatically and get reports. No shenanigans.

Ad Tech

Ad Tech Ad Server Ad network Rich Media

AdTech Trends

LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

What is Digital Ad Operations?

Trending Sources

The Crazy Advertising Technology Landscape

Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

The Ultimate Guide to In-App Advertising for Publishers

What Is An Ad Server And Why You Should Use It?

20 Best Mobile Ad Networks for Publishers and App Developers

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

The Best Mobile Ad Networks For 2023

18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

20 Best Video Ad Networks for Publishers

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

12 Best Mobile App Monetization Platforms for Publishers in 2023

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What Is Page RPM & 10 Proven Ways to Increase It by 40%

“It Wasn’t a Job, It Was a Cult!”

“It Wasn’t a Job, It Was a Cult!”

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