MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. With creative optimization, you can constantly test high-performing creatives and replicate them to boost conversions and sales. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. For ad exchange owners, this is crucial as well. Social sharing. and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Paleo AdTech

DECEMBER 10, 2023

. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. He would have a direct marketer, preempting General Motors. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. ” Andrew reflects at the end of the conversation.

Media 52

Media Header Bidding Ad network Cookies 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. Options other than Programmatic Guaranteed.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

JULY 14, 2022

Here’s a sample based on conversations with industry executives following Netflix’s announcement. You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech.

Ad Server 63

Ad Server Advertising Ad Tech Agency 63

Automatad Inc.

JANUARY 23, 2024

The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. The advertisers return the bid, SSP scores the bids and returns the winning ad to the ad server, and then it is rendered on the website. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. It then retrieves the corresponding ad from the DSP associated with the bid. What Is a Mobile Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Paleo AdTech

DECEMBER 22, 2021

. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. He would have a direct marketer, preempting General Motors. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

JANUARY 22, 2023

Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time. Their engines produce and control the design versions of ads required for a DCO campaign. Typical elements of a CMP are: Ad builder (to design ads and their components).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. ” Andrew reflects at the end of the conversation.

Media 52

Media Header Bidding Ad network Cookies 52

Monetize More

OCTOBER 13, 2022

It is compatible with any ad server, so there’s minimal setup. Dynamic price floors allow the seller to adjust prices based on how each impression performs, ensuring ads with a high rate of conversion get shown more often and those that don’t get shown as often. Granular Optimization. Let’s talk!

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Chanel has added sustainability metrics as a core campaign measurement as it looks to incorporate ad buying decisions into the company’s larger sustainability goals. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent.

Agency 52

Agency Media Audience Cookies 52

Martech

AUGUST 18, 2021

“With more generic keywords, you may also land up in a situation with a high percentage of false positives,” said Geetanjali Sharma , lead for PR and industry partnership at AdPushup, which connects content creators with ad exchanges. B]ots never increased anybody’s conversions.”. False clicks. Belau said. Sharma said.

Ad Server 122

Ad Server Impressions Ad Exchange Banner 122

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.”

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65

Single Grain

AUGUST 8, 2023

From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. Programmatic advertising is an automated approach to buying and selling digital ad space in real time. to an exceptional 9.20

Advertising 52

Advertising Ad Space Impressions Healthcare 52