Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2003,Google acquired Applied Semantics, creators of a contextual advertising product called AdSense. In 2006, AdMob, a mobile ad network, was founded. that acquired the ad exchange RightMedia.

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Brid.tv

DECEMBER 20, 2022

On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? The app sends the request to the publisher’s network or ad exchange.

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Monetize More

JUNE 13, 2023

Solutions Focus on UX, AdOps & multiple content monetization revenue streams Publishers have the capability to undertake various measures to combat low ad rates and enhance their revenue streams, but the involvement of an adtech partner can significantly assist in implementing these strategies effectively.

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Ad Monsters

JUNE 29, 2022

But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities. There’s a real disconnect between advertisers — who want to reach diverse audiences — and what ad exchanges are actually monetizing,” she adds.

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Smart-Hub

JANUARY 23, 2023

In fact, it collects a large network of sites and connects them into a single stream, and allows all of them at once to sell inventory in the auction. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory.

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Brid.tv

DECEMBER 2, 2022

On the other hand, if you’re planning to monetize a mobile game, rewarded ads will likely be the best option for your users. Banner ads are quite versatile and can be used for all kinds of ads and apps, while native advertisements are great for news apps, blogs, and other information-rich apps.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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InMobi

OCTOBER 16, 2018

By implementing one or a few ad network and/or ad exchange SDKs, you gain access to ads from the world’s top brands. There’s a reason so many of the world’s top apps monetize via advertising. It’s fairly easy to set up. This makes it much easier to generate revenue early on. It’s profitable.

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InMobi

DECEMBER 30, 2013

Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

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Lemonads

JANUARY 26, 2021

This includes ads like banners as well as entire landing pages. Plus, you’ll also be able to see the specific offer and ad networks from more than 70 countries and thousands of markets. The best part may be the fact that AdPlexity is suitable for mobile, desktop, native, push, and other popular campaign types.

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