Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

NOVEMBER 10, 2022

Step 4: Check your House line item to make sure all active ad units are targeted. Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. The pass back you can use must be of the same ad format (i.e.

Impressions 95

Impressions CPM Header Bidding Ad network 95

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Ad Monsters

AUGUST 22, 2022

That’s because ad refreshing can prove counterproductive and redundant if your website users are not sticking around long enough to view the ads. Another thing to remember is that not all ad networks permit this practice. Each ad network and exchange has its own policy.

A/B Testing 103

A/B Testing Header Bidding Ad Server Impressions 103

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

APRIL 19, 2024

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app).

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. The demand source that offers the highest amount wins the auction and serves a video ad. Borivoj Ivanovi?. Director of Marketing at Brid.TV.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Premium Google ADX Demand.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

JANUARY 12, 2023

Their primary focus is to show their ad multiple times to users so that users get familiar with their brand. These brand awareness campaigns mostly have fixed CPM rates with unlimited impressions. Google Ad Exchange (AdX) unified pricing should be adjusted to increase AdX coverage to fill unfilled impressions.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 21, 2023

Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 75

Advertising CPM Mobile Ads Banner 75

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. A deep-dive analysis is necessary for each and every network partner, ad exchange, or SSP.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Brid.tv

FEBRUARY 26, 2023

A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. Brid.TV’s Intelligent Banner Fallback is a countermeasure for when ad calls come up empty.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

InMobi

JULY 24, 2019

In a header bidding environment, the header bidding platform will be able to run one auction and interrogate a number of ad networks or DSPs, demand partners, and return the winning bid to the mediation platform, which will then compare its own winning bid to the header bidding's bid, back to the client. So that's a really good thing.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Automatad Inc.

NOVEMBER 23, 2023

Each SSP analytics dashboard is different, but they aim to provide granular insights, including click-through rates, viewability metrics, audience demographics, etc. Integration with ad exchanges: SSPs integrate with ad exchanges to access a broader pool of advertisers, increasing competition and demand for ad inventory.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work? Google ADX.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. ’ (the right way ?)

Finance 52

Finance Viewability Fill rate CPM 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Our distinctive approach ensures remarkable business outcomes centered on proactive customer care and dedicated expert support.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Monetize More

JANUARY 6, 2023

When you sign up with AdSense , Ad Manager, and/or Ad Exchange, you are presented with their verbose program policies and guidelines, which I’m sure almost nobody even pays attention to. However, other Ad Networks pay their publishers the reported earnings regardless of whether the advertisers go bankrupt or not.

Viewability 52

Viewability Ad Server Impressions Ad network 52

Automatad Inc.

JANUARY 23, 2023

This means that each ad network or supply-side platform (SSP) will need to be integrated directly into the publisher’s website through its own JavaScript code. A large number of ad partners and vendors support Prebid.js. This can lead to higher CPMs and better fill rates for the publisher.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Monetize More

OCTOBER 27, 2022

Start running game ads. First, publishers that run ads on their games must adhere to all video-specific usage policies and ad exchange policies as though they were running regular ol’ video ads. The requested ad must play your game. Our revenue share policy lets you keep the majority of the revenue.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52