Single Grain

MAY 31, 2025

Real-World Impact: The Mail Online Case Study The effects of AI search are already impacting major publishers and advertisers. According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews.

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The Ad Tech Blog

APRIL 1, 2024

These insights not only show the direction of technological advancements but also anticipate changes in the digital advertising landscape: An increase in data privacy regulations will drive the development of new ad tech solutions that prioritize user consent and privacy.

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Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

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Single Grain

APRIL 19, 2023

In this article, I will show you how you can start running your ads on Amazon to receive more orders. Work With Us What Is Amazon Advertising? Amazon advertising is a search advertising service offered by Amazon where you can run sponsored ads on the results page that appear when someone enters a keyword in the Amazon search box.

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Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. This type of ad fraud costs businesses $120 billion annually.

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Basis

MAY 8, 2025

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.

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