Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? What Is Facebook Retargeting? Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Retargeting. What do I mean by this?

Retargeting 101

Retargeting Non-Profit ROI Conversion 101

Single Grain

APRIL 11, 2025

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is a strategic ABM tool used to create targeted ads on LinkedIn. Demonstrating clear ROI to justify continued investment.

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Karola Karlson

JANUARY 2, 2023

This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts. Once you’ve installed the Facebook retargeting Pixel , Facebook will automatically track all the website visitors that you can later retarget with Instagram promotions. Facebook Custom Audiences.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Update or Cut Ads that Aren’t Performing.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Martech

SEPTEMBER 24, 2021

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors.

Machine Learning 131

Machine Learning Marketing CPC Retargeting 131