Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 118

Machine Learning Marketing CPC Retargeting 118

Karola Karlson

JANUARY 2, 2023

When setting up Instagram ads, you can target people in specific locations by selecting: Country State/Region Counties DMA (Designated Market Area) City Postal Code Specific Address Radius. This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? What Is Facebook Retargeting? Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Customized targeting and retargeting options available to improve CTRs. Accidental clicks inflating a fake high click through rate.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

CPL 98

CPL Retargeting ROI Click Through Rate 98