Top Marketing KPIs that Every B2B Company Needs to Track
Single Grain
FEBRUARY 5, 2020
For example, if 10 new customers register for your services through Facebook PPC and you have invested $2,000 in the ads, then the CPA would be $2,000/10 = $200. Cost Per Click (CPC): This is an advertising model where advertisers pay the publisher a specified amount for every ad click. Customer lifetime value.
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