Adweek

JULY 7, 2022

July is Disability Pride Month and, to mark the occasion, Discord released several accessibility features on desktop, iOS and web, with Android support coming in the future. A new Role Colors feature allows servers to display a colored dot next to a user's name if they have been assigned a role in the server.

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290

Adweek

JANUARY 24, 2023

Conditions vary widely in severity and functionality, but the fact remains that accessibility must be baked into every element of a company's business and marketing strategy, especially given the shift to hybrid work and.

Marketing 273

Marketing 273

Adweek

JANUARY 5, 2023

WhatsApp said Thursday that proxy access to its messaging platform is now available globally.

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Adweek

MARCH 13, 2023

Accessibility is a long word, and in an industry that loves truncating titles--KFC, BMW, UPS, REI--we need to embrace a11y. This numeronym (where numbers form an abbreviation) conveys that in between the A and Y of "accessibility," there are 11 more letters.

Advertising 232

Advertising 232

Adweek

OCTOBER 11, 2022

Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was a testament.

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Adweek

APRIL 15, 2024

As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around.

Agency 300

Agency Media 300

Adweek

NOVEMBER 3, 2022

Meta introduced access levels for gaming developers, a new way for them to control the level of data access with regard to features and permissions within their applications. The new access levels apply to Canvas apps, cloud games, gaming services and Instant Games.

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Adweek

OCTOBER 20, 2022

Instagram is expanding access to the Creator Marketplace it began testing in July, and businesses in the U.S. can register here for the destination for brands and creators to connect and form partnerships. New tools are also being added to Creator Marketplace.

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Adweek

JULY 21, 2022

Twitter released its Inclusion, Diversity, Equity and Accessibility Report for the second quarter of 2022 Thursday and detailed the open-sourcing of its #UntilWeAllBelong Toolkit, making its courses publicly available to anyone.

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Adweek

JUNE 19, 2023

Advertisers using Backstage, which will be available in the third quarter, will not need a supply-side platform to access publisher.

Demand Side Platform 247

Demand Side Platform Marketing Advertising Ad Tech 247

Adweek

JULY 6, 2022

Google is cracking down on app publishers' use of the Query_All_Packages API, which lets developers see all the apps on someone's phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world. Starting July 20, Android app developers that use the API must submit a declaration for why they're using it.

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Adweek

OCTOBER 3, 2022

Research from organizations including Sport England found that minorities are less likely to participate in or have access to outdoor activities such as hiking, running, cycling and climbing. The outdoors has a diversity problem.

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Adweek

OCTOBER 3, 2022

As economic challenges continue for consumers, Amazon announced a new online hub called Amazon Access, which features both new and existing programs and discounts it said will make shopping more affordable.

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Martech Series

DECEMBER 15, 2022

The AccessABILITY Awards Recognize the Top Products for Consumers with Disabilities. is launching the first-ever AccessABILITY Awards to honor the top products designed for consumers with disabilities. This impactful conversation will explore accessible product innovation, highlighting industry trends and leaders in this space.

Electronics 91

Electronics MarTech Conversion Marketing 91

Adweek

OCTOBER 7, 2022

The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives.

Pop-Up 186

Pop-Up 186

AdExchanger

APRIL 14, 2024

But for MMM to truly have a comeback, it needs to become more […] The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence.

Marketing 102

Marketing Cookies Conversion Media 102

Exchange Wire

APRIL 23, 2024

Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. The post Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory appeared first on ExchangeWire.com.

Impressions 113

Impressions 113

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. These will include: Access to Pulse via the Tableau mobile app. Future features.

MarTech 96

MarTech Marketing 96

Adweek

JUNE 23, 2022

WeCapital won this year's Creative Data Grand Prix for "Data Tienda," a commercial about financial inclusion by helping Mexican women gain access to credit. It reflects the trend of new thinking to solve old problems.

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Adweek

MARCH 13, 2023

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation.

Communications 225

Communications Conversion Marketing 225

AdExchanger

DECEMBER 13, 2023

The post Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data appeared first on AdExchanger. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.

Advertising 116

Advertising Media 116

Adweek

DECEMBER 28, 2022

One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.

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307

Adweek

AUGUST 2, 2023

National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people.

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Martech

NOVEMBER 16, 2023

It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. Then in the opening general session, co-founder and CTO Dries Buytaert and CMO Jennifer Griffin Smith focused much more on accessibility than AI. Accessibility is definitely a brand differentiator.

Non-Profit 108

Non-Profit MarTech Audience Marketing 108

AdvertiseMint

FEBRUARY 19, 2024

Are you unable to access cached pages on Google? This copy, or cache, is saved on Google’s servers and allows users to access a version of the webpage even if the original site is temporarily down or has changed. Google’s primary mission is to make information accessible and useful to users. Create a personal cache.

Non-Profit 52

Non-Profit Video Ads Agency 52

Adweek

AUGUST 10, 2022

The sustainability movement in fashion is still in its early stages, but more brands and retailers are increasingly leaning into and promoting sustainability. Rent the Runway is no stranger to this trend and has evolved as a leader in the space, setting new standards for sustainable fashion.

Fashion 226

Fashion Retail 226

Martech

AUGUST 8, 2023

Zero copy data access” may revolutionize how data is processed. What is Zero Copy Data Access? Zero copy data access (ZCDA) is a technique that allows data to be transferred between applications without being copied from one memory location to another. The post Zero Copy Data Access: The Future of Data Management?

Machine Learning 87

Machine Learning MarTech Marketing Media 87

Adweek

AUGUST 9, 2022

Earlier this year, Havas' New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Stabyl, on the app store--for free. Havas took on the pro bono project after a teammate's family member received a Parkinson's diagnosis and found interacting with the digital.

Agency 267

Agency 267

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Law firms may be preying on sites with poor accessibility.

SEO 108

SEO Conversion Education Audience 108

Adweek

NOVEMBER 2, 2022

Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond. Fresh off its acquisition by Amazon earlier this year, the nearly 100-year-old film distributor has a new artificial intelligence-powered tool that can locate clips based on search terms in lines of dialogue with a goal to.

Media 263

Media Advertising 263

Martech

JULY 7, 2022

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. The post Webinar: Accessibility, compliance and user experience improve SEO appeared first on MarTech.

SEO 105

SEO Agency MarTech Marketing 105

Adweek

JUNE 22, 2022

CANNES, France--After 5 years of auditing nearly 30,000 pieces of their own work, Google executives came to a humbling realization about representation in their marketing: "We weren't getting it right," said Google's CMO Lorraine Twohill, as she announced the expansion of the All In initiative. "We We were very bad on darker skin tones and we.

Marketing 222

Marketing 222

Martech Series

NOVEMBER 18, 2022

eSSENTIAL Accessibility (eA), the leading digital Accessibility-as-a-Service platform, is proud to announce it has won the Enterprise category of Fast Company’s 2022 Next Big Things in Tech. We believe we have a fundamental responsibility to close this gap,” said Mark Steele, Co-Founder and CEO of eSSENTIAL Accessibility.

MarTech 100

MarTech Marketing 100

Martech Series

JANUARY 25, 2023

AccessibilityChecker.org , a leading web accessibility knowledge center, has published the results of a study that explores the relationship between web accessibility and search engine optimization (SEO). The study, titled “Does Web Accessibility Have a Positive Impact on SEO?

SEO 83

SEO MarTech Marketing 83

Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. As a Google Multiple Customer Management (MCM) partner, PubWise has the authority to grant qualified publishers access to Google Ad Exchange (Google AdX).

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87