Digital Turbine

NOVEMBER 21, 2023

Moreover, continuous A/B testing and integrating in-app bidding can help developers achieve maximum revenue in a more efficient and transparent manner. When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Automatad Inc.

NOVEMBER 28, 2023

Employ A/B testing, heatmaps, and user feedback to refine site performance. Ensure mobile-friendliness with tools like Google Mobile-Friendly Test. This proactive approach can significantly enhance fill rates and ad revenue. Enhance design, layout, and speed with tools like Hotjar or Crazy Egg.

Affiliates 52

Affiliates SEO Audience Banner 52

Brid.tv

DECEMBER 23, 2022

Make sure they support all the mobile ad formats you need, that they have high ad fill rates , offer satisfactory CPMs, and so on. For example, an interstitial ad that shows up in the middle of a game level or while the user is filling out a contact form is bound to put off users. Hybrid Monetization Best Practices.

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A/B Testing Video Ads Mobile Ads Banner 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. A/B test: Google Ad Manager tags can fire a callback event when an impression becomes viewable allowing you to test different layouts and ad placements.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) A/B test with different types of triggers to learn which one works best for your site. Before refreshing ad inventories, measure the engagement and fill rate. to help publishers optimize their ad revenue.

A/B Testing 79

A/B Testing Header Bidding Ad Server Impressions 79

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 81

Header Bidding A/B Testing Fill rate Video Ads 81

Brid.tv

NOVEMBER 22, 2022

The platform prides itself on its high fill rates (up to 98%) and precise audience-matching technology. This platform also comes with a few other handy tools for A/B testing and ad creative production , so publishers will need minimal investment on the side to get their campaigns rolling and optimized.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

FEBRUARY 1, 2024

With A/B testing, you can find the ideal ad count per page of your site, and that ideal count should not affect the content of your page and lift the user experience, too. Take a call on these decisions based on user behavior, site performance, brand demand, changing trends, and through rigorous A/B testing.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

InMobi

JULY 2, 2020

These improvements were the result of insights developed over extensive A/B testing experiments and optimizations. Publishers are seeing increased fill rates and revenue compared to their waterfall setups, with DSPs seeing value in first-look, user data-enriched inventory available via the Audience Bidding SDK.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Lemonads

SEPTEMBER 10, 2020

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

DECEMBER 21, 2022

The platform boasts high ad fill rates and partnerships with some of the best ad vendors on the market, including AdMob, MoPub, AppLovin, and more. Key Features: Programmatic and direct deals AI-powered ad optimization High reported ad fill rates Excellent support for developers and publishers Extensive mobile SDK available.

Ad network 65

Ad network Mobile Ads Header Bidding CPM 65

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. It is a good choice for publishers with various inventory formats for sale, as it offers high ad fill rates. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40